Business
New Groupon and Square Partnership Allows Local Merchants to Create Groupon Campaigns Directly from the Square App Marketplace
Integration between local commerce leaders also enables merchants to leverage Square Appointments booking capabilities for their Groupon campaigns
About this update from Groupon, Inc.
[{"type":"text","content":"\nIntegration between local commerce leaders also enables merchants to leverage Square Appointments booking capabilities for their Groupon campaigns\n\n CHICAGO--(BUSINESS WIRE)--\nToday, Groupon, the go-to destination for local experiences, and Square announced a partnership that makes it easy for local merchants to leverage Square’s App Marketplace to create marketing campaigns on Groupon to promote their businesses. The integration will also allow Square’s Beauty and Wellness and Things to Do merchants to leverage the booking capabilities of Square Appointments for any Groupon campaigns they create, making the customer journey from purchase to booking to redemption more seamless.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20211105005466/en/A new partnership between Groupon and Square enables local merchants to create Groupon campaigns directly from the Square App Marketplace. (Graphic: Business Wire)\n“We’re laser-focused on improving the merchant experience, and by teaming up with Square, we are creating a new ecosystem that will make it easier than ever for the local businesses that use Square to launch new campaigns on Groupon,” said Groupon’s Chief Commercial Officer Brian Fields. “In addition, this partnership is aligned with our goals to lower merchant acquisition costs through self-service, expand inventory and improve the merchant and customer experiences. This partnership is another great example of how we’re bringing more high quality, bookable inventory to the Groupon marketplace, and we’re excited to explore other opportunities in the future with Square to help local merchants.”\n\nSince the launch of the company’s growth strategy, Groupon has demonstrated progress by:\n\n\nMaking wholesale changes to the way it works with merchants to bring more high-quality, restriction-free inventory onto the Groupon platform\n\n\nExpanding merchant self-service capabilities to make it easier for local businesses to create, update and manage their campaigns\n\n\nLaunching a new user experience in North America to bring the company’s expanded inventory front and center\n\n\nKicking off a new brand campaign titled “Grab Life by the Groupon” that repositions the Groupon brand as the go-to destination for local experiences\n\n\n“By partnering with Groupon, Square is p...