Business
Groupon Partners with Rising Social Media Star Shermann “Dilla” Thomas to Celebrate August’s National Black Business Month
Groupon featuring a collection of Black-owned businesses and providing additional ways for merchants to reach customers and access resources
About this update from Groupon, Inc.
[{"type":"text","content":"\nGroupon featuring a collection of Black-owned businesses and providing additional ways for merchants to reach customers and access resources\n\n CHICAGO--(BUSINESS WIRE)--\nGroupon, the trusted local marketplace where consumers go to buy services and experiences that make life more interesting and deliver boundless value, is teaming up with rising social media star Shermann “Dilla” Thomas (@6figga_dilla on TikTok) to help consumers discover and patronize, Black-owned businesses in their hometown of Chicago and across the country during August’s National Black Business Month. The annual celebration of Black-owned businesses began in 2014 and this year’s event comes at a time when macroeconomic challenges such as inflation, workforce shortages and supply chain disruptions exacerbate the strain that minority-owned businesses were already facing in the wake of the COVID-19 pandemic.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220801005476/en/Groupon is teaming up with rising social media star Shermann “Dilla” Thomas (@6figga_dilla on TikTok) to help consumers discover and patronize, Black-owned businesses in their hometown of Chicago and across the country during August’s National Black Business Month. (Photo: Business Wire)\nIn 2020, Groupon saw a 400% increase in search traffic for the term “Black-owned” and wants to leverage this consumer interest into sustained growth for minority- and women-owned businesses. As a result of the company’s 2021 National Black Business Month campaign, these businesses saw a 23% increase in traffic impressions and an 8% increase in units sold.\n\nChicago’s Original Tech Company and “TikTok Historian” Team Up for Black Business\n\nGroupon and Dilla – who is known as Chicago’s “TikTok Historian” for the tours he conducts of predominantly Black neighborhoods on Chicago’s South Side – are working together to promote and champion Black businesses throughout the United States on the Groupon marketplace and social media.\n\n“At Groupon, we believe that strong, small businesses lead to vibrant, healthy communities. While we’re encouraged by the early results of our diverse merchant campaigns, we know there’s much more work to be done,” said Jennifer Beugelmans, Groupon’s Chief Communications Officer and executive sponsor of the company’s Bl...