Business
Groupon, Booksy Team Up to Make Booking Salon and Spa Appointments Easier, More Widely Available to Consumers
Integration enables beauty and wellness merchants to combine booking and promotional capabilities on the Groupon platform Eligible Groupon merchants gain
About this update from Groupon, Inc.
[{"type":"text","content":"\n\nIntegration enables beauty and wellness merchants to combine booking and promotional capabilities on the Groupon platform\n\n\nEligible Groupon merchants gain exclusive, free access to Booksy’s suite of scheduling and business management tools\n\n\n CHICAGO--(BUSINESS WIRE)--\nExperiences marketplace Groupon is partnering with Booksy, a popular beauty and wellness appointments app, to make finding and booking appointments with local salons, spas and other service providers through Groupon even more convenient. The integration between the two companies enables Booksy providers to easily connect their existing bookable inventory with Groupon promotions to provide a better experience for customers who want to look and feel their best. The partnership is powered by the Groupon Connect™ platform, which is a next-generation API platform that enables leading booking, reservation and ticketing platforms to connect seamlessly into the Groupon marketplace.\n\nIn addition to the Connect integration, Groupon and Booksy are teaming up on an exclusive offer for active Groupon beauty and wellness merchants. Eligible Groupon beauty and wellness merchants will have FREE* access to Booksy’s suite of scheduling and business management tools that enable them to accept 24/7 self-service bookings, manage their end-to-end operations and more.\n\n“Partnering with Booksy gives us the potential to grow bookable inventory for one of Groupon’s most popular verticals, Beauty and Wellness, as well as provides our merchants access to Booksy’s suite of scheduling and business management tools to help them grow their business,” said Groupon’s Chief Commercial Officer Brian Fields. “We are relentlessly focused on improving the customer experience at Groupon, and this exciting partnership will do just that by giving our customers the ability to book more of their favorite experiences directly on the Groupon platform, making the customer journey from purchase to booking more seamless.”\n\nIn the second quarter, Groupon continued to see strong demand for Beauty and Wellness experiences. Some of the most popular trends included plastic surgery, botox and wrinkle injections, skin care, laser hair removal, massages, facial care and dental procedures, with the biggest gains in these categories coming from warmer weather states such as Arizona, California, Florida a...