Business
Groupon Adds Xola as API Booking Partner Enabling Tours and Attractions Operators to Drive Customer Demand and Manage Capacity
Integration helps operators to bring in new customers while meeting new requirements created by COVID-19 social distancing guidelines CHICAGO--(BUSINESS
About this update from Groupon, Inc.
[{"type":"text","content":"\nIntegration helps operators to bring in new customers while meeting new requirements created by COVID-19 social distancing guidelines\n\n CHICAGO--(BUSINESS WIRE)--\nExperiences marketplace Groupon (NASDAQ: GRPN) announced the company’s latest Groupon Connect™ partnership today with Xola, an online booking, reservation, marketing and tour management platform for in-destination tour and attractions operators.\n\nGroupon Connect is the company’s recently launched next-generation API that enables leading booking, reservation and ticketing platforms to connect merchants directly to the Groupon platform, making it even more convenient for consumers to book deals from their favorite local businesses and attractions. The new integration enables Xola’s merchants, ranging from escape rooms, ziplines and challenge courses, sailing cruises and other local leisure activities, to sync their existing Xola booking availability directly with their Groupon promotions.\n\n“We’re excited about the opportunity this creates for our merchants by integrating the important tools they use to attract new customers and manage their businesses in one place. COVID-19 has created a number of operational challenges for businesses, particularly when it comes to capacity requirements, and it is important for Groupon to provide a platform compatible with the leading booking solutions on the market,” said Tim Eby, vice president of product, Groupon. “For customers, being able to see available dates and times, book a service online prior to purchase and have a contactless interaction, is a much better experience.”\n\nThis new partnership brings another powerful integration to Xola's App Store to help drive growth for attractions. The Groupon Connect integration joins more than 75 apps and integrations, including Reserve With Google, Expedia, TripAdvisor, and automated marketing tools like Xolabot, Lightning Deals, Abandoned Booking Recovery, Package Upsell, Capacity Utilization, operational tools like Kiosk, TV Monitor display apps, Digital Waivers and many others.\n\n“Groupon and Xola are committed to helping in-destination attractions operators succeed, especially now during the COVID crisis. This partnership will enable Xola customers to reach potential consumers looking to book activities and attractions in their local communities,” said J. Scott Zimmerman, ...