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Adventure Is Calling Again: New Groupon Brand Campaign Encourages People to Get Out and Grab Life by the Groupon™
New campaign showcases Groupon as the go-to destination for local experiences CHICAGO--(BUSINESS WIRE)-- Experiences marketplace Groupon announced the launch
About this update from Groupon, Inc.
[{"type":"text","content":"\nNew campaign showcases Groupon as the go-to destination for local experiences \n\n CHICAGO--(BUSINESS WIRE)--\nExperiences marketplace Groupon announced the launch of a new global brand campaign today encouraging people to get out and explore the world of experiences around them.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210804005698/en/Groupon, the go-to destination for local experiences, is encouraging people to get out and Grab Life by the Groupon. The company's new brand campaign brings Groupon's expanded inventory and reimagined user experience to the forefront and showcases the thousands of fun and affordable experiences that people can do in their local communities. (Photo: Business Wire)\nGrab Life by the GrouponTM was developed in partnership with FCB and showcases Groupon as the destination for affordable local experiences. Since the beginning of 2021, Groupon has made progress expanding its inventory and removing repeat purchase restrictions to give consumers the value, selection and convenience they want from a local experiences marketplace. With the recent launch of a new, personalized user experience that brings the new inventory front and center, Groupon is releasing a new campaign to drive consumer engagement and make the Groupon brand synonymous with local experiences.\n\n“This is a zeitgeist moment for Groupon -- coming out of the pandemic, we all want to get back to experiences that bring us joy, enrich our lives and allow us to connect meaningfully with others. And Groupon is here for that,” said Groupon’s Chief Marketing Officer Jill Balis. “Grab Life by the Groupon showcases what we've been doing over the past year to improve our inventory and modernize the customer and merchant experiences. We’re excited to show off this work and help people explore the thousands of fun and affordable experiences available in their local communities.”\n\nFor the first time since 2019, Groupon is returning to TV with a 30-second spot titled “Grab Life” asking people to choose whether to accept life as it is or grab life like their life depends on it. “Grab a drumstick, grab a paintbrush, grab a concert, grab a back wax, grab anything, everything, that laser thing, hands of America grab the Groupon app and grab life by the Groupon,” says the narrator of th...