Business
Greenlane Partners with European Retailer NOUS to Expand Higher Standards
Greenlane and NOUS Join Forces to Bring Higher Standards Branded and Curated Shop-in-Shops to NOUS stores BOCA RATON, Fla., Sept. 09, 2019 (GLOBE NEWSWIRE) --
About this update from Greenlane Holdings, Inc.
[{"type":"text","content":"Greenlane and NOUS Join Forces to Bring Higher Standards Branded and Curated Shop-in-Shops to NOUS stores\nBOCA RATON, Fla., Sept. 09, 2019 (GLOBE NEWSWIRE) -- Greenlane Holdings, Inc. (Nasdaq: GNLN) (“Greenlane”), one of the largest global sellers of premium cannabis accessories, CBD and liquid nicotine products, today announced the launch and expansion of the Company’s Higher Standards brand and retail concept in Europe in partnership with Paris-based NOUS. \n Founded by a group of ex-Collette staffers in 2018 on rue Cambon in Paris, NOUS is the latest high-end concept-store focused on tomorrow's trends. United through a demanding artistic direction and a passionate team, the concept store offers a fresh vision with a unique approach. With four locations in Paris, Saint-Tropez and Geneva, and more in development throughout Europe, NOUS embraces and curates fashion, luxury timepieces, art, books, streetwear magazines and unites with other leading brands to create a unique, high-end shopping experience. NOUS and Higher Standards — Greenlane’s upscale product line and an innovative retail experience with flagship stores at New York City’s famed Chelsea Market and Atlanta’s Ponce City Market — are joining forces to bring Higher Standards branded and curated shops-in-shops to NOUS stores. Slated to open in the fourth quarter, the first Higher Standards shop-in-shop will be located in NOUS’ Paris boutique, with plans for further expansion throughout Europe. \"Higher Standards was created to provide connoisseurs with the tools for an elevated lifestyle and to destigmatize cannabis consumption. Our smoking accessories, apparel, and lifestyle goods are a perfect fit for NOUS’ acute artistic direction and their fresh approach to fashion, culture and lifestyle,” said Sasha Kadey, Chief Marketing Officer of Greenlane and Co-Founder of Higher Standards. “We are thrilled to extend the Higher Standards brand into Europe through this collaboration and look forward to bringing our unique retail experience to European connoisseurs and tourists alike.” The Higher Standards shop-in-shops will feature premium smoking accessories and lifestyle goods from Greenlane’s proprietary house brands, including Higher Standards and Marley Natural, as well as partner brands such as Jonathan Adler, Malin + Goetz, Davinci, LEVO, PAX and Storz & Bickel. \"Higher...