Business
Greene Concepts Welcomes Pancho Alvarez as New Company Brand Ambassador
Greene Concepts Welcomes Pancho Alvarez as New Company Brand Ambassador.
About this update from Greene Concepts, Inc.
[{"type":"text","content":"MARION, NC / ACCESSWIRE / June 27, 2023 / Greene Concepts, Inc. (OTC Pink:INKW) is pleased to announce Pancho Alvarez as its new company brand ambassador. As a brand ambassador, Pancho creates and maintains positive relationships between the BE WATER™ brand and its customers (both retail business clients and end-user consumers). The primary goal of a brand ambassador is to increase brand awareness and sales. As a brand ambassador for BE WATER, Pancho's tasks include:Positively promoting the BE WATER brand on social media platformsEducating both retail clients and end-users on BE WATER's benefits, background, values, and mission (see: BE WATER Product Deck)Utilizing word-of-mouth marketing to naturally build brand awarenessParticipate in and lead BE WATER event marketing platforms and product demonstrationsVisiting various retail outlets selling BE WATER to ensure proper marketing and product positioning on the shelves Pancho Alvarez, Greene Concepts new brand ambassador and leader of the local North Carolina GetBeWater Distribution Team, conveys, "I have already been leading the GetBeWater Team in capturing increased interest of BE WATER in the North Carolina area where we have placed BE WATER in nearly 100 local retailers and businesses near the bottling plant. As the Company's brand ambassador, I believe this role builds off of what I have already been doing and which is educating the public on BE WATER's benefits along with sharing the brand's value proposition. Greene Concepts has entrusted me with this role to help bring marketing and brand awareness locally, regionally, and nationally."Lenny Greene, Greene Concepts president and CEO, states, "Having someone who loves your brand and who actively advocates the brand on your behalf we believe is of great benefit to the brand and the Company. Pancho began his work at Greene Concepts by assisting our Company in our early sales developments at Amazon, Camping World, as well as our online BE WATER sales and distribution efforts while also helping to manage and train new staff members on processing orders."Mr. Greene concludes, "As a new brand ambassador Pancho will work to ensure that quality merchandising occurs within the different retail locations that sell BE WATER so both business clients and customers understand and value the unique quality an...