Business
Greene Concepts Secures New Retail Distribution to Five Hundred Grocery Stores
Greene Concepts Secures New Retail Distribution to Five Hundred Grocery Stores.
About this update from Greene Concepts, Inc.
[{"type":"text","content":"Marion, North Carolina, March 21, 2023 — McapMediaWire –– Greene Concepts, Inc. (OTC: INKW) is pleased to announce it has finalized a retail and distribution agreement with Merchants Distributors (MDI) and Lowes Foods. Both entities will shelf and carry BE WATER’sTM new six-pack configurations throughout the Eastern U.S. with a reach of nearly 500 grocery outlets. Distribution to the new retailers occurs March through late-April.The agreement includes 400 independent stores covered by MDI and 80+ Lowes Foods Stores throughout the region. 380 of the 650 MDI stores will utilize BE WATER planograms, a schematic tool used to plan a retail store layout. Planograms place special attention on product placement and displays, as well as point-of-sale locations.Brian Adkins, Greene Concepts Sales Consultant, notes, “We have worked aggressively to achieve the first large-scale grocery distribution deal for BE WATER. MDI and Lowes Foods are fantastic partners and I am very pleased that they see the value in bringing on our BE WATER six-packs. It takes time to secure retail relationships and share with distributors and retailers the benefits of BE WATER and its appeal to consumers. We have been able to secure both accounts resulting in the aggressive movement of BE WATER production and distribution. This is a significant step forward for us all.”Brian Adkins continues, “We have almost tripled Greene Concepts’ footprint of BE WATER throughout the country to bring the total store count of BE WATER to over 800 stores nationally. The availability of six-packs increases the entry point for consumers to purchase BE WATER at a reduced cost. Because of MDI and Lowes Foods, BE WATER will be seen and purchased by a larger audience before the end of April and I could not be happier for the company, our customers, and especially for Greene Concepts shareholders. Thank you for continuing to believe in us and in our progression together.”Lenny Greene, CEO of Greene Concepts, states, “The timing of these new distribution and retail deals coincides with the release of our new six-pack configuration which passed our sample tests and will come off the line in full production and begin reaching MDI and Lowes Foods stores in March with availability at each of their locati...