Business
Greene Concepts Introduces a New-Look Label Design for the Be Water Artesian Water Brand, Ready to Market Nationally and in the 300 Million Amazon Marketplace.
Greene Concepts Introduces a New-Look Label Design for the Be Water Artesian Water Brand, Ready to Market Nationally and in the 300 Million Amazon Marketplace..
About this update from Greene Concepts, Inc.
[{"type":"text","content":"https://www.newsfilecorp.com/release/63952Greene Concepts Inc. (OTC Pink: INKW) is happy to announce the company has redesigned its BE WATERTM label of its’ bottled water products. The redesign includes a modification of the label’s color and wording. The focus of the change is to present the product as a luxury brand in every major marketing aspect for an increase in sales penetration.First, the new label has a turquoise background instead of a white background. The symbolism is to associate the consumer with an ambiance of fresh water versus a simplified white canvas color. Also, the bottle cap is white matching the wording to attract additional attention. Second, instead of listing the words “Natural Spring Water” at the top of the label, the new wording states “Natural Artesian Spring Water.” This informs the customer that the water originates from a pure source that contains healthy mineral composition, nourishing electrolytes and a smooth, distinctive taste. Third, the main wording has changed to “Be Generous, Be Kind, Be Strong, Be Patient, Be Aware, Be Courageous, Be Yourself” to connote mindfulness, peace and clarity. Finally, the wording “Be Water” is centered in the middle of the bottle in bold for improved branding and name recognition.Lenny Greene, CEO of Greene Concepts notes, “While I was happy with the previous BE WATERTM label, l am ecstatic over this new label. The new label has more of an aqua color to conjure greater feelings of the favorable imagery we want our consumers to focus on…pure, crisp, cool, clear and clean artesian water. The wording stands out more, is easier to read and draws greater attention. This new bottle label will jump off the shelf at people when they walk down the water bottle aisle. This label is distinctive from others on the market. We still have one truckloads of product with the previous label, which will ship out next week. Orders were placed for multiple truckloads of bottles, caps and new labels and we will begin mass production using the new label. We believe this is a huge step in preparing Greene Concepts for next-level growth and marketplace standing to include valuable grocery and convenient store positioning.”Mr. Greene concludes, “We announced in yesterday’s press release that we are...