Business
The Greater Cannabis Company Announces Launch of Bob Ross Beauty and Cosmetics Products
The Greater Cannabis Company Announces Launch of Bob Ross Beauty and Cosmetics Products.
About this update from Greater Cannabis Co Inc.
[{"type":"text","content":"\n Initial products to launch in Party City and online through e-tailer network for holiday season Baltimore, MD, Nov. 23, 2020 (GLOBE NEWSWIRE) -- The Greater Cannabis Company, Inc. (OTC: GCAN) (“the Company”), a biopharmaceutical company focused on development and commercialization of innovative delivery systems and products is pleased to update shareholders on its recent launch of a line of beauty and cosmetics products under the Bob Ross license. The Company, through its Koltuv Ventures partnership, is developing and commercializing products under the highly sought out Bob Ross licensing program for use in beauty and cosmetics categories. The first cosmetic items in the Bob Ross Beauty line will include a collection of lip tints and eyeshadows that are based on actual colors created by Bob Ross, which he used to create some of his iconic works. Starting with his beloved PBS series, \"The Joy of Painting,\" Bob Ross became a cultural icon celebrated by generations of fans. His calm demeanor and supportive tone brought the literal joy of painting to enthusiasts around the world. Recently this iconic brand has been reinvigorated by a new generation of consumers looking for authentic and uplifting positivity and calmness. Now with a strong nostalgia for the show and new fans by way of streaming, Bob Ross went from this unassuming creative artist to now this pop culture icon. The products will be in stores and for sale online in time for Holiday 2020. The Bob Ross beauty and cosmetic products will initially be sold through select Party City stores in the US, as well as other hand-picked brick and mortar retailers. The products will primarily be sold through e-tailers and driven by social media campaigns to target the growing Bob Ross fanbase, which currently has 1.5 million fans on Facebook. About The Greater Cannabis Company: The Greater Cannabis is a biopharmaceutical company focused on the development and commercialization of innovative cannabinoid delivery systems. Greater Cannabis deploys its technology platform for use in the cannabis industry. The Company’s conveyance platform can be utilized to deliver cannabinoids without the harmful side effects found with other routes of cannabinoid administration. The technology is versatile in that for the first-time patients can receive lower dosing, enhanced bioav...