Business
The Beauty of CBD: Cannabis Companies Shift Focus towards Beauty and Wellness
The Beauty of CBD: Cannabis Companies Shift Focus towards Beauty and Wellness.
About this update from Greater Cannabis Co Inc.
[{"type":"text","content":"\nPORT ROBERTS, Wash. and DELTA, British Columbia, April 10, 2019 (GLOBE NEWSWIRE) -- Investorideas.com, a leading investor news resource covering cannabis stocks, releases a snapshot looking at the many cannabis companies looking into the CBD beauty and wellness sector and why this sector is gaining such momentum.\n According to one report from the GlobalWellnessInstitute, “a wellness mindset is starting to permeate the global consumer consciousness, affecting people’s daily decision-making – whether food purchases, a focus on mental wellness and reducing stress, incorporating movement into daily life, environmental consciousness, or their yearning for connection and happiness,” noted Katherine Johnston, senior research fellow, GWI. “Wellness, for more people, is evolving from rarely to daily, from episodic to essential, from a luxury to a dominant lifestyle value. And that profound shift is driving powerful growth.” This change in mindset combined with growing interest from large retailers, most recently CVS and Walgreens, is making many companies invest in beauty and wellness. The most notable is Canopy Growth Corporation (TSX:WEED) (NYSE:CGC) who, along with Sequential Brands Group, Inc., recently announced that Martha Stewart joined the Company in an advisory role to assist with developing and positioning a broad new line of  product offerings across multiple categories including beauty and wellness. With several clinical trials underway, Canopy Growth will be leaning on Martha’s vast knowledge of consumer products while exploring the effectiveness of CBD and other cannabinoids as they relate to improving the lives of both humans and animals. The Greater Cannabis Company Inc. (OTC: GCAN), a market leader and innovator in the development and commercialization of cannabinoid delivery systems, just recently announced its expansion into the CBD beauty, cosmetics and self-care markets. In addition to its highly bioavailable, orally dissolving transmucosal patch, the Company is now formulating and commercializing a new line of products for CBD-infused cosmetics and skincare applications. “Consumer demand for CBD-infused beauty products has prompted major retailers such as Walgreens, Sephora and CVS, and major cosmetic brands like Estee Lauder to move into this emerging sector,&...