Business
Greater Cannabis Partners with Leading Beauty Brand, Cinema Secrets
Greater Cannabis Partners with Leading Beauty Brand, Cinema Secrets.
About this update from Greater Cannabis Co Inc.
[{"type":"text","content":"\n Collaboration will Focus on Development of Innovative CBD Health and Beauty Products BALTIMORE, MD, Aug. 11, 2020 (GLOBE NEWSWIRE) -- Greater Cannabis Company (OTCQB: GCAN), an innovator in the development and commercialization of cannabinoid delivery systems and cannabinoid products is proud to announce that it is co-developing with Cinema Secrets, one of the most established and top performing brands in the beauty and cosmetics industry, a CBD line of skincare, cosmetic, and related products. The skincare category has been outperforming during the crisis, and CBD in particular is projected to be a $17 billion dollar industry by 2025 according to a Brightfield Group study. Cannabis has quickly become a mainstream beauty ingredient. Many products have emerged almost overnight and are selling for no other reason than the buzz around CBD products. As the dust settles consumers will maintain their demand for premium quality products, which they have come to expect from the beauty and cosmetics space. The two companies are working with top branding experts in the CBD industry as well as one of the top chemists in the beauty industry to create a unique offering that will distinguish the product line from some of the “me too” items currently found in the market. Daniel Stein, co-owner of Cinema Secrets, had this to say, “We have had our eye on the CBD industry for some time, and have been mapping out our entry point using the same approach we take with all of our other products, which is an unwavering focus on the highest quality products.” “CBD is a category our customers have shown great interest in and we’re excited to be able to partner with Greater Cannabis to develop and launch these innovative products through our top-tier retail distribution”, he concluded. Aitan Zacharin, CEO of Greater Cannabis, had this to say about the partnership, “Cinema Secrets is an award winning brand, and the world’s most trusted professional makeup and beauty brand used by celebrity, film, and editorial artists. The collaboration will see an intersect between innovation in product development coupled with Cinema Secrets position as a veteran brand in the beauty and cosmetics space. It’s a winning combination, and a direction we are very excited to be taking.” Mr. Zacharin concluded...