Business
Introducing the new Canada Life: one brand for three iconic Canadian companies
Introducing the new Canada Life: one brand for three iconic Canadian companies Can...
About this update from Great-west Lifeco Inc.
[{"type":"text","content":"\n\n\n\nIntroducing the new Canada Life: one brand for three iconic Canadian companies\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\n\n\nCanada NewsWire\nWINNIPEG, April 3, 2019\n\n\n\nGreat-West Life, London Life and Canada Life come together as Canada Life \n\n \n \n\n \nWINNIPEG, April 3, 2019 /CNW/ -Three iconic Canadian brands are coming together under one brand – Canada Life – to better serve their more than 13 million customer relationships across Canada and to position the companies for even stronger growth. \nEffective immediately, The Great-West Life Assurance Company, London Life Insurance Company and The Canada Life Assurance Company will begin a journey to move to one brand in the Canadian market. This newly developed Canada Life brand builds on the three companies' proud histories, whose stories began over 170 years ago. Canada Life will become the new brand under which the organization will create, deliver and communicate products and services in Canada across all of its lines of business. \n\"Today marks the beginning of a new and exciting chapter for our companies in Canada,\" said Paul Mahon, President and Chief Executive Officer. \"Bringing our companies together under one brand will allow us to deliver a simpler and unified experience for our customers, advisors and consultants, focusing on what matters most – helping Canadians reach their full potential, every day.\" \nIn addition to the move to a new brand, Great-West Life, London Life, Canada Life and their holding companies, Canada Life Financial Corporation and London Insurance Group Inc., have also begun the process to formally amalgamate as one company – The Canada Life Assurance Company. This initiative is separate from, but aligned with, the move to one brand and will further simplify the business...