Business
Gray Media Honored with 2025 Catalyst Award for Outstanding Support of the Ad Council's Project Roadblock
Gray Media has been named the recipient of the 2025 Catalyst Award for their support of the Ad Council's long-running Project Roadblock initiative. The seasonal effort, a partnership between the Ad Council, the Television Bureau of Advertising (TVB) and the National Highway Traffic Safety Administration (NHTSA) encourages TV stations to donate airspace to Buzzed Driving Prevention public service advertisements (PSAs) during the holiday season.
About this update from Gray Media, Inc.
[{"type":"text","content":"The television broadcasting company accounted for more than 11,000 Buzzed Driving Prevention PSA detections during the annual industry initiative ","length":145,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK, Oct. 9, 2025 /PRNewswire/ -- Gray Media has been named the recipient of the 2025 Catalyst Award for their support of the Ad Council's long-running Project Roadblock initiative. The seasonal effort, a partnership between the Ad Council, the Television Bureau of Advertising (TVB) and the National Highway Traffic Safety Administration (NHTSA) encourages TV stations to donate airspace to Buzzed Driving Prevention public service advertisements (PSAs) during the holiday season.","length":490,"tagName":"p"},{"type":"image","alt":"(PRNewsfoto/The Ad Council New York)","displaySize":"","headline":null,"caption":"(PRNewsfoto/The Ad Council New York)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":400,"url":"https://media.zenfs.com/en/prnewswire.com/5575c1704e4e76a8cba540a91268bc0a"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/zSWrCYKwysIRi7bsOcqEZQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTcwNTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/5575c1704e4e76a8cba540a91268bc0a","width":400,"height":400}},"href":"https://mma.prnewswire.com/media/748305/Ad_Council_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Presented annually by the Ad Council, the Catalyst Award recognizes communications companies that make a significant impact through donated media efforts. In 2024, Gray Media significantly increased their support for Project Roadblock and ranked as the campaign's top contributor in terms of detections, accounting for 17% of all PSA airings nationwide for the initiative.","length":376,"tagName":"p"},{"type":"text","content":"Overall, the 2024 Project Roadblock delivered more than 65.9 thousand detections of donated local broadcast TV airtime, generating an estimated $6.5 million in media value – a year-over-year increase of 9% in detections and 68% in value. The effort reached 208 of 210 Designated Market Areas (DMAs) nationwide, covering 99.96% of all US households and reinforcing the power of local TV to reach audiences with life-saving messages.","length":431,"tagName":"p"},{"type":"text","content":"The Catalyst Award was presented at th...