Business
Granite City Food and Brewery Announces Return to Craft Beer Roots
Granite City Food and Brewery Announces Return to Craft Beer Roots.
About this update from Granite City Food & Brewery Ltd
[{"type":"text","content":"\n \n Granite City Food & Brewery Ltd. (OTC Pink: GCFB) today announced a \n relaunch of the brand with a return to its craft beer roots. The move \n positions Granite City to reestablish its leadership role in the growing \n craft beer community. Chief Executive Officer Richard H. Lynch (Dick), \n has been here before. He returned Popeyes to its Louisiana heritage and \n the company and its investors saw leaps in same stores sales, AUV, \n number of units, profitability, and it ultimately sold at a historic \n multiple. Now Mr. Lynch has turned his sights on craft beer, and sees a \n similar opportunity in Granite City Food and Brewery. He will return the \n company to its heritage as a leader in the craft brewing industry and \n drive that forward, in turn growing the business, increasing \n profitability, and expanding the community of craft beer fans.\n \n \n Lynch has assembled a world-class management team comprised of industry \n experts in brewing, operations and marketing to drive and implement \n Granite City’s new brand purpose—Build and Foster a Community of \n Craft Beer Fans for Life. He has also appointed longtime employee RJ \n Nab as VP-Brewmaster to craft Granite City’s calendar of seasonal beer \n offerings, which will serve as the inspiration for future menu items, a \n key to Lynch’s brand strategy.\n \n \n “All great brands have a clearly articulated purpose that drives the \n company strategy and the brand’s success. Granite City will exemplify \n that approach,” said Lynch. “When I looked at the Granite City \n opportunity, it became apparent to me that the purpose already existed, \n it just needed to be unleashed. With the brand purpose in place, Granite \n City is effectively reclaiming its craft beer heritage and planting its \n flag in the craft beer community.”\n \n \n “Granite City was one of the first craft breweries in many of the \n markets in which we currently operate,” said RJ Nab, VP-brewmaster for \n Granite City. “Like all craft breweries, we brew our beer on site, and \n as we know, fresh beer just tastes better.”\n \n \n To bring the brand purpose to life, Lynch has:\n \n \n \n Implemented a strategic roadmap to ensure accountability, focus, and \n positive business results\n \n \n Assembled a world-class m...