Strong HERO9 Black Sales Accelerate GoPro Subscriber Count Past 500,000

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[{"type":"text","content":"GoPro.com Shatters Previous Launch Sales Records\n\n\nSAN MATEO, Calif., Oct. 6, 2020 /PRNewswire/ -- GoPro, Inc. (NASDAQ: GPRO) today announced that high demand for its new flagship camera, HERO9 Black, has vaulted the number of paid GoPro subscribers past the 500,000 milestone. \n\n \n \n \n \n \n \n\n \n\"Thanks to a stellar global launch of HERO9 Black, our paid GoPro subscriber count is ahead of where we expected to be at this time and bodes well for us to exceed our previously-stated target of 600,000 to 700,000 paid subscribers by year-end,\" said Nicholas Woodman, GoPro's founder and CEO.\nThe vast majority of consumers purchasing HERO9 Black through the company's website at GoPro.com are purchasing the camera bundled with an annual 'GoPro subscription' that includes unlimited cloud storage of a user's GoPro footage, a high-quality live-streaming service, no-questions-asked damaged camera replacement, plus savings on cameras and GoPro's vast line of accessories including a new line of travel and active-lifestyle bags, clothing and lighting products.\nAdditionally, GoPro shared that high demand for HERO9 Black and the associated GoPro subscription drove 230% growth in GoPro.com sales over the comparable two-week post-launch period in 2019. \n\"GoPro.com has seen substantial year-over-year sales growth during the post-launch period across all regions, globally,\" said Woodman. \"Demand for HERO9 Black and the GoPro subscription at GoPro.com are accelerating our shift to a more direct-to-consumer business.\"\nThe GoPro subscription is available at GoPro.com for $49.99 annually, $4.99 a month, and can also be purchased in a bundle with GoPro's new flagship camera, HERO9 Black, for $349.98 exclusively at GoPro.com.\nFor more information on HERO9 Black and the GoPro subscription, visit www.gopro.com. \nAbout GoPro, Inc. (NASDAQ: GPRO) GoPro helps the world capture and share itself in immersive and exciting ways.\nFor more information, visit www.gopro.com. Members of the press can access official brand and product images, logos and reviewer guides by visiting GoPro's press portal. GoPro users can submit their photos, raw video clips and edits to GoPro Awards for a chance to be featured on GoPro's social channels and receive gear and cash awards. Learn more at www.gopro.com/awards. Connect with GoPro on Facebook, Instagram, Link...

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