Business
GoPro Celebrates Five Year Anniversary of GoPro Awards
Program has Received Nearly 1 Million Photo and Video Submissions from 180 Countries and Serves as the Platform for GoPro's Annual Million Dollar Challenge
About this update from Gopro, Inc.
[{"type":"text","content":"Program has Received Nearly 1 Million Photo and Video Submissions from 180 Countries and Serves as the Platform for GoPro's Annual Million Dollar Challenge Campaign\n GoPro Honors Milestone with \"Best of Awards\" Video Tribute and a Live Stream of Tips and Tricks for Capturing Award-Worthy GoPro Content\n\n\nSAN MATEO, Calif., Oct. 14, 2020 /PRNewswire/ -- Five years ago today, GoPro, Inc. (NASDAQ: GPRO) introduced GoPro Awards – an always-on program created to reward camera users with monetary awards and gear for sharing their best GoPro photos, raw video clips and video edits to be considered for inclusion in GoPro's social media, video programming, marketing materials and more. \n\n \n \n \n \n \n \n\n \nSince its launch, GoPro Awards has received nearly 1 million photo and video submissions from 180 countries and provides the platform for the annual Million Dollar Challenge highlight video, which received 42,000 submissions last year. GoPro Awards has become core to both the GoPro Community as well as the company's media and marketing strategy. \n\"We created GoPro Awards to celebrate our customers' creativity and to drive awareness of their awesomeness,\" says GoPro founder and CEO Nicholas Woodman. \"Our customers are some of the most interesting people in the world and GoPro Awards is our way of thanking them for their ongoing contributions to our brand.\"\nThrough the awards program, GoPro has connected with amazingly talented creators who have had the opportunity to work with the company on projects, speaking engagements and more. One of which is former IT worker Andrews Santana. Andrews started using GoPro in 2014 and became heavily involved in submitting to GoPro Awards. With the exposure and money from awards, he is now a professional content creator capturing GoPro content for DJs, resorts and TV hosts and shares educational tips with the GoPro Community in Brazil. \n\"I started submitting to the platform in 2015 and got my first GoPro Award in 2016. The team at GoPro saw my submissions coming in consistently, and they liked how I was also educating people on Instagram about how to improve their photo and videos,\" Andrews explains. \"Since then, I've received 10 GoPro Awards, was invited to the 2019 GoPro Creator Summit, and received an award for the 2019 Million Dollar Challenge. The GoPro Awards program has chal...