Business
GoPro and ASUS Partner to Launch Co-Branded ProArt Laptop
ASUS ProArt GoPro Edition Laptop Delivers AI Speed, Smart Workflow and Go-Anywhere Durability for Seamless Capture-to-Edit Experience Designed for GoPro
About this update from Gopro, Inc.
[{"type":"text","content":" ASUS ProArt GoPro Edition Laptop Delivers AI Speed, Smart Workflow and Go-Anywhere Durability for Seamless Capture-to-Edit Experience Designed for GoPro CreatorsSAN MATEO, Calif., Jan. 6, 2026 /PRNewswire/ --GoPro, Inc. (NASDAQ: GPRO) and ASUS today unveiled the ASUS ProArt GoPro Edition laptop, a groundbreaking co-branded laptop designed specifically for modern content creators. This partnership goes beyond simple branding, delivering a device that reflects how GoPro creators work—streamlining the journey from action capture to on-the-go editing without changing tools or setups.\n \n \n \n \n \n \n \nThe new touch-screen laptop features an exclusive black metal finish and is designed for versatility. The 13-inch ProArt GoPro Edition features a 360° convertible chassis for tent, tablet, or laptop modes—perfect for monitoring, sketching, or editing on the go. At just 15.8mm thick and 1.39 kg, it's ultra-portable and comes with a protective sleeve for added durability. Further, the ProArt GoPro Edition packaging was designed to be reused as a carrying case for additional GoPro cameras and accessories, giving creators the gear they need and allowing them to more easily go wherever their stories take them. \"GoPro creators are always on the move, and they need tools that keep up. Teaming up with ASUS means we're giving them a laptop that's fast, flexible, and built for the way they work—whether that's organizing clips posted up at a campsite or editing 360° footage on a plane. It's all about making the creative process easier so they can focus on their passions and share their stories,\" remarked Rick Loughery, SVP, Global Marketing and Digital Commerce, GoPro.AI-powered Performance Removes Editing Friction With local AI acceleration, creators can preview, edit, and enhance high-resolution and 360° GoPro footage smoothly. Building on GoPro MAX2's AI-powered 360° footage classification, this laptop ensures fast, responsive workflows for generative video creation and fast-turnaround content, allowing creators to focus on storytelling instead of waiting on rendering or processing.Integrated GoPro Workflow with One-Tap AccessThe laptop introduces StoryCube, the first Windows app to unify GoPro Cloud access with 360° video management. StoryCube automates syncing, AI-powered sorting, and media organization. A dedicated GoPro hotkey launc...