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Goodyear Welcomes Back NASCAR With "Return to Racing Sweepstakes," New TV Ad Featuring Dale Earnhardt, Jr.
Official Tire of NASCAR® gives fans a chance to win the Goodyear Eagle Racing Tires from The Real Heroes 400's Victory Lane AKRON, Ohio, May 14, 2020
About this update from The Goodyear Tire & Rubber Company
[{"type":"text","content":"Official Tire of NASCAR® gives fans a chance to win the Goodyear Eagle Racing Tires from The Real Heroes 400's Victory Lane\n\n\nAKRON, Ohio, May 14, 2020 /PRNewswire/ -- To celebrate the highly-anticipated return of the NASCAR Cup Series on Sunday, May 17, the \"Official Tire of NASCAR®,\" today announced the \"Return to Racing Sweepstakes,\" giving fans the chance to win one of four Goodyear Eagle racing tires from the winner of the Darlington 400, aptly re-named \"The Real Heroes 400\" race.¹ \n\n \n \n\n \nFrom now through May 31, fans who use one of the entry methods in the Official Rules, which include using the hashtag #ReturnToRacingSweepstakes to share what they're most excited about for NASCAR's historic return to racing on Twitter will be automatically entered to win one of the four tires. The tires that raced on the winner's car will be validated by Goodyear's RFID chip technology, which tracks the entire life cycle of the tire, from the Goodyear associate who built it by hand in Akron, Ohio, to the driver who eventually raced on it. \n\"NASCAR's return to racing is a bright spot in these unprecedented times, and, for so many, this year's The Real Heroes 400 carries a special meaning and a sense of normalcy,\" said Karen Maroli, Goodyear's vice president of Marketing. \"Goodyear wanted to mark this momentous race by giving fans a chance to own a piece of history that gets them closer to the sport that they currently can only experience at home.\"\nTo commemorate the return of the first major sport, Goodyear will debut a new :30 and :15 television advertisement during the FOX broadcast of The Real Heroes 400 on Sunday, May 17. Goodyear partnered with NASCAR icon Dale Earnhardt Jr. to provide the voiceover in the commercial, his second time starring in this role for Goodyear.\nThe new commercial, \"Long Way,\" harkens back to Goodyear's entry into the sport, leveraging historical NASCAR footage and commentary from Earnhardt Jr., who describes the evolution of racing and heralds its return. \n\"We've had a strong partnership with Goodyear over the years, telling my family's story in racing,\" said Earnhardt Jr. \"I was happy to be involved and to help welcome NASCAR back to the track with this spot.\nEarnhardt Jr. has accomplished his significant racing achievements on Goodyear tires, including his first NASCAR Sprint C...