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GOODYEAR ANNOUNCES RENEWAL OF COTTON BOWL TITLE SPONSORSHIP
Life-Sized Tire Art Statues of Alabama's "Big Al" and Cincinnati's "Bearcat" Mascots Unveiled in Celebration AKRON, Ohio, Dec. 29, 2021 /PRNewswire/ -- The
About this update from The Goodyear Tire & Rubber Company
[{"type":"text","content":"Life-Sized Tire Art Statues of Alabama's \"Big Al\" and Cincinnati's \"Bearcat\" Mascots Unveiled in Celebration\n\n\n AKRON, Ohio, Dec. 29, 2021 /PRNewswire/ -- The Goodyear Tire & Rubber Company (NASDAQ: GT), in collaboration with the Cotton Bowl Athletic Association, today announced a multiyear agreement renewing its title sponsorship of the Goodyear Cotton Bowl Classic. \n\n \n \n \n \n \n \n\n \nHost to a historic College Football Playoff Semifinal between the Alabama Crimson Tide and the Cincinnati Bearcats on Dec. 31, the Goodyear Cotton Bowl Classic will continue to present marquee matchups annually as a member of the \"New Year's Six,\" the top bowl games included in the College Football Playoff Semifinal rotation. With the agreement, the Cotton Bowl will also host a semifinal game in 2024.\n\"Much like the Cotton Bowl, Goodyear has long been connected to college football by enhancing the gameday experience, whether it's through aerial coverage from the blimp or the larger-than-life tire art statues,\" said Todd Macsuga, general manager, Brand Marketing, Goodyear North America. \"This agreement is a continuation of our commitment to the sport and allows us to celebrate the drive it takes to compete in college football's biggest matchups for years to come.\" \nAdditionally, Goodyear extended its agreement with Disney Advertising Sales on behalf of ESPN to be the preferred aerial coverage provider for college football and the exclusive aerial coverage provider of the College Football Playoff Semifinals and National Championship on ESPN. \n\"Since 2014, Goodyear has been an incredible partner for our game,\" said Bry Patton, Chairman of the Cotton Bowl Athletic Association. \"This sponsorship extension demonstrates a history of shared values between Goodyear and the Cotton Bowl Classic, as we strive towards providing college football fans with an unforgettable experience year after year.\" \nTo celebrate its title sponsorship renewal and the road to greatness these teams travel on to advance to the Goodyear Cotton Bowl Classic, Goodyear once again created mascot statues of the participating teams, made from its tires. \nThis year's tire art statues feature The University of Alabama mascot, Big Al, and University of Cincinnati's mascot, the Bearcat. Standing nearly seven feet tall and weighing more than 200 pounds each, the...