Business
GoodRx Saddles Up With “The Savings Wrangler,” a Bold New Brand Campaign to Tame the Wild West of Prescription Pricing
Developed in-house, the campaign flips the script on traditional healthcare advertising in a culturally relevant, full-funnel campaign SANTA MONICA,
About this update from Goodrx Holdings, Inc.
[{"type":"text","content":"\nDeveloped in-house, the campaign flips the script on traditional healthcare advertising in a culturally relevant, full-funnel campaign\n\n\n SANTA MONICA, Calif.--(BUSINESS WIRE)--\nGoodRx (Nasdaq: GDRX), the leading platform for medication savings in the U.S., is riding into new creative territory with the launch of The Savings Wrangler, a groundbreaking brand campaign that aims to bring the company’s mission to life in an unforgettable way. Designed to deepen cultural relevance and brand resonance, the campaign introduces a lasso-wielding heroine – the Savings Wrangler – a lovable and fiercely dedicated cowgirl who’s on a mission to help Americans tame the Wild West of prescription pricing.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250902704566/en/\nNavigating the rugged terrain of today’s healthcare landscape can be daunting, especially when you’re short on time and making critical decisions for the whole family. That’s where the Savings Wrangler comes in. Armed with charm, grit, and a trusty sidekick named Dusty Pete, she’s a fearless ally for everyday Americans. Together, the duo ride through the untamed frontier of high medication costs, helping people say “nay” to high prices at the pharmacy counter. With her can-do spirit and down-to-earth approach, the Savings Wrangler embodies the heart of GoodRx – always helping people get the savings they deserve.\n\n\n“We’re introducing a heroine who brings our brand mission to life in a bold new way,” said Ryan Sullivan, Chief Marketing Officer at GoodRx. “We know prescription prices can be daunting, but saving money on them shouldn’t be. The Savings Wrangler is here to turn a frustrating experience into one that’s approachable, empowering, and hassle free. We saw an opening for levity in healthcare advertising, but knew it was important to avoid a humor-at-all-cost mentality. We leaned into wit and character-driven storytelling to redefine what healthcare advertising can look like. The Savings Wrangler humanizes the experience felt by so many Americans at the pharmacy, showcasing our leadership role in helping them save time and money on prescriptions.\"\n\n\nGoodRx’s first brand campaign in three years, The Savings Wrangler is a testament to the power of creative partnership and innovation. The company’s in-h...