Business
The Good Shroom Co Signs Agreement with Rob Leichman of the Lyric Group to Lead its Retail Launch and Initiates Podcast Marketing Deal
The Good Shroom Co Signs Agreement with Rob Leichman of the Lyric Group to Lead its Retai...
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[{"type":"text","content":"\n \n \n \n The Good Shroom Co Signs Agreement with Rob Leichman of the Lyric Group to Lead its Retail Launch and Initiates Podcast Marketing Deal\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n MONTREAL\n \n ,\n \n June 8, 2021\n \n /CNW/ - The Good Shroom Co Inc. (the \"Company\" or \"TGSC\") (TSXV: MUSH), a\n \n Quebec\n \n based company that manufactures functional beverages under its two brands: Teonan\n \n ®\n \n and Velada™, has signed an agreement with Mr.\n \n Rob Leichman\n \n , President of The Lyric Group, LLC, a leading business development consultant with a particular expertise in consumer-packaged goods distribution. TGSC has also initiated a podcast marketing campaign with AdvertiseCast to continue expanding their e-commerce presence throughout\n \n North America\n \n .\n \n \n \n \n \n \n \n \n \n \n Lyric Group, LLC to Lead US Distribution.\n \n \n \n The Lyric Group, LLC launches emerging and established food and beverage brands onto retail shelves throughout the US. Mr. Leichman and TGSC have come to an agreement whereby he will lead TGSC's US distribution starting in key states by utilizing his varied list of established buyer, distributor and merchandizing relationships across multiple channels to launch the Teonan products. The Tri-State area (\n \n New York\n \n .\n \n New Jersey\n \n and\n \n Connecticut\n \n ) will be the primary focus and used along with the pacific northwest and northern\n \n California\n \n . The Lyric Group will manage strategy execution from logistics to product placement on retail shelves alongside the TGSC operations team. TGSC expects to launch its products in the fall of 2021.\n \n \n \n E-commerce Expansion: Podcast\n \n \n \n Over 100 million Americans have listened to a podcast in the last month and the projected amount of podcast ad spend by the end of the year is over\n \n $1 billion\n \n . Additionally, a survey of 300,000 listeners found that 63% of people bought something a host had promoted on their show.\n \n \n In order to continue expanding its e-comme...