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Mercanto Wins Strategic Battery Slot in Quebec's Lucrative Vape Market Launch
Mercanto Wins Strategic Battery Slot in Quebec's Lucrative Vape Market Launch Canada Ne...
About this update from Mercanto Holdings Inc
[{"type":"text","content":"\n\n\n\n Mercanto Wins Strategic Battery Slot in Quebec's Lucrative Vape Market Launch\n \n\n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n \n\n\n\n\n\n Canada NewsWire\n \n\n\n\n\n\n MONTREAL\n \n\n ,\n \n\n March 31, 2025\n \n\n /CNW/ - Mercanto Holdings Inc. (TSXV: MUSH) (\"Mercanto\" or the \"Company\"), formerly The Good Shroom Co Inc., is pleased to announce that it has secured one of only two approved battery listings by\n \n Quebec's\n \n cannabis board for the launch of the province's upcoming vape category. This approval marks a strategic milestone as Mercanto prepares to enter one of the most promising and high-growth verticals in Canadian cannabis.\n \n\n The approved battery — the M3B+ — is manufactured by globally renowned hardware maker CCELL and will be sold in all 104 authorized cannabis retail stores across\n \n Quebec\n \n . Sales are expected to commence in\n \n\n November 2025\n \n\n . Unlike most product categories that undergo bi-annual review, battery listings in\n \n Quebec's\n \n vape program are assessed on a case-by-case basis, making this a\n \n secure, indefinite listing\n \n for the Company.\n \n\n The introduction of the vape category represents a major evolution in\n \n Quebec's\n \n cannabis offerings. Key highlights include:\n \n\n\n Vape products account for a significant share of cannabis sales in other provinces:\n \n\n 16% in Alberta[1]\n \n\n 13.4% in\n \n British Columbia\n \n\n\n 15.1% in Ontario[1]\n \n\n The Canadian cannabis vape market is projected to grow at a CAGR of 14.2%, reaching an estimated\n \n CAD 950 million\n \n by 2030[2]\n \n\n\n Quebec's\n \n cannabis authority projects vape products will make up 11% of provincial cannabis sales by the end of the first year — equating to approximately\n \n $68 million\n \n in annual revenue\n \n\n Approximately half of that volume is expected to be incremental; the other half will shift from dried flower — a segment that represents only a small portion of Mercanto's portfolio\n \n\n While other provinces offer dozens of battery options,\n \n Quebec\n \n will...