Business
Mercanto Launches Vape Cartridges in Québec -- Now Available In-Store and Online
Mercanto Holdings Inc. (TSXV: MUSH) (the "Company" or "Mercanto") is pleased to announce the official launch of its vape cartridge line in Québec's newly opened vape category.
About this update from Mercanto Holdings Inc
[{"type":"text","content":"MONTREAL, Nov. 26, 2025 /CNW/ - Mercanto Holdings Inc. (TSXV: MUSH) (the "Company" or "Mercanto") is pleased to announce the official launch of its vape cartridge line in Québec's newly opened vape category.","length":231,"tagName":"p"},{"type":"text","content":"Mercanto has officially launched three 1‑gram vape cartridges, now available to Québec residents of legal age both in‑store and online:","length":135,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"Afghan Gold","length":11,"tagName":"p"}]},{"val":[{"type":"text","content":"Cherry Blossom","length":14,"tagName":"p"}]},{"val":[{"type":"text","content":"Peach Sumo – online‑exclusive (available only through the SQDC online platform)","length":79,"tagName":"p"}]}],"tagName":"ul","bulletedList":true,"length":104,"olType":false},{"type":"text","content":"Mercanto products represent approximately 8% of all vape cartridge shelf space in the province, where 24 SKUs are currently listed in stores and 29 SKUs available across in‑store and online channels combined. This provides a meaningful initial market position as the category opens.","length":297,"tagName":"p"},{"type":"text","content":"Mercanto's two in‑store offerings, Afghan Gold and Cherry Blossom, serve complementary market segments, allowing the Company to capture demand across multiple consumer profiles without internal overlap.","length":211,"tagName":"p"},{"type":"text","content":"Although Québec's total vape market size remains untested, similar categories in British Columbia, Alberta, and Ontario account for roughly 15% of total cannabis sales, with hundreds of competing SKUs. Should Québec follow comparable adoption, this represents a significant market opportunity. Mercanto enters on equal footing with other approved suppliers, competing alongside established national brands.","length":410,"tagName":"p"},{"type":"text","content":"Each 1‑gram cartridge can last a consumer from one week to two months, depending on consumption habits, so sales patterns will take time to stabilize. Mercanto expects a clearer view of sales velocity and market share by end of Q1 2026 Calendar Year.","length":255,"tagName":"p"},{"type":"text","content":"The Company is also introducing its M3B Plus battery by world‑renowned manufacturer CCELL. Only two ba...