Business
Buy Online, Avoid People? GoDaddy Survey Uncovers New Gen Z & Millennial Shopping Habits
A new survey by GoDaddy (NYSE: GDDY) found the latest quirky shopping habits Gen Z and Millennials have adopted are changing the landscape of commerce — with some possibly unintended consequences.
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[{"type":"text","content":"GoDaddy Consumer Pulse highlights ways younger shoppers bend the rules in commerce","length":82,"tagName":"p","attribs":{}},{"type":"text","content":"TEMPE, Ariz., May 14, 2025 /PRNewswire/ -- A new survey by GoDaddy (NYSE: GDDY) found the latest quirky shopping habits Gen Z and Millennials have adopted are changing the landscape of commerce — with some possibly unintended consequences. ","length":240,"tagName":"p"},{"type":"image","alt":"Photo credit: GoDaddy","displaySize":"","headline":null,"caption":"Photo credit: GoDaddy","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":293,"url":"https://media.zenfs.com/en/prnewswire.com/82370e4fc697823ce7ed848898b11406"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/RtvABLVFi8bem48dQNiX.A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTUxNjtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/82370e4fc697823ce7ed848898b11406","width":400,"height":293}},"href":"https://mma.prnewswire.com/media/2685754/GoDaddy_Exterior_Sign.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"In the latest GoDaddy Consumer Pulse* survey of 1,500 U.S. consumers, half of Gen Z (54%) and Millennials (50%) polled in March prefer shopping methods that allow them to avoid other people, like Buy Online, Pick Up In-Store, self-checkout or online shopping, over shopping methods that let them interact with others. Fewer than 1 in 3 (29%) Gen X and Boomers feel the same way.","length":378,"tagName":"p"},{"type":"text","content":"Younger consumers' priorities appear to starkly contrast with older generations. The new data shows night-and-day differences in the ways these younger generations shop.","length":173,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"Bots over humans: 15% of Gen Z and 10% of Millennials prefer talking to a chatbot over a human customer service representative, compared to 3% of Gen X and Boomers.","length":169,"tagName":"p"}]},{"val":[{"type":"text","content":"Curbside pickup or bust: The majority of Gen Z (86%) and Millennials (76%) purchase items online for in-store or curbside pickup at least once per month, with 1 in 4 Gen Z (23%) and Millennials (27%) doing so weekly. This is in contrast to half of Gen X and Boomers (51%) who never purchase items online to pick up at or in the store.","length":334,"tagName":"p"}]}...