Business
Gloo Completes Acquisition of Westfall Group, Inc., Strengthening Donor Engagement and Management for Faith and Mission-Driven Nonprofits
Gloo (Nasdaq: GLOO), a leading technology platform serving the faith and flourishing ecosystem, announced it has completed the acquisition of Westfall Group, Inc., a leader in major donor engagement. The transaction, which was previously announced, brings Westfall Gold, Inc., Brain Trust Creative, and Parable Talent onto the Gloo platform. When combined with the premier marketing and fundraising capabilities from Masterworks, an existing Gloo capital partner, faith-based and mission-driven organ
About this update from Gloo Holdings, Inc.
[{"type":"text","content":"Gloo's growing platform now provides full lifecycle, digital and data-driven donor development solutions","length":108,"tagName":"p","attribs":{}},{"type":"text","content":"BOULDER, Colo., Jan. 8, 2026 /PRNewswire/ -- Gloo (Nasdaq: GLOO), a leading technology platform serving the faith and flourishing ecosystem, announced it has completed the acquisition of Westfall Group, Inc., a leader in major donor engagement. The transaction, which was previously announced, brings Westfall Gold, Inc., Brain Trust Creative, and Parable Talent onto the Gloo platform. When combined with the premier marketing and fundraising capabilities from Masterworks, an existing Gloo capital partner, faith-based and mission-driven organizations now have access to an exceptional portfolio of fundraising and donor management solutions to help create highly targeted end-to-end donor development solutions.","length":724,"tagName":"p"},{"type":"text","content":""Donor management is central to the faith and flourishing ecosystem, where most organizations fund activity through donations," said Scott Beck, CEO at Gloo. In the wake of the traditional year-end donation season, he added, "Now more than ever, nonprofits need an integrated approach to fundraising where technology, services, and expertise are all centralized to help meet the needs of donors and the organizations they support. We can now deliver this as Westfall Group joins Gloo, helping clients unleash the extraordinary generosity that fuels their missions."","length":585,"tagName":"p"},{"type":"text","content":"Westfall Group is made up of three distinct brands including Westfall Gold, Brain Trust Creative and Parable Talent. Westfall Gold uses data-driven insights to create world class donor experiences for high-capacity, high-impact donors. Serving faith-based, health and medical, education, church and corporate clients, Westfall Gold delivers everything from attendance strategies to venue logistics to talent booking, production and messaging.","length":447,"tagName":"p"},{"type":"text","content":"Brain Trust Creative, an experience design agency that works in the commercial and not-for-profit space, has a proven track record in production, live experiences and environmental design that helps brands transform how they engage with their audiences, teams, partners...