Business
PSYC Enters Strategic Partnership with Target Media to Help Accelerate Audience and Revenue Growth Opportunities
PSYC Enters Strategic Partnership with Target Media to Help Accelerate Audience and Revenue Growth Opportunities.
About this update from Psyc Corporation
[{"type":"text","content":"\n LAS VEGAS, NV, Aug. 29, 2023 (GLOBE NEWSWIRE) -- PSYC Corporation (OTC Pink Market: PSYC) (“PSYC”, “PSYC Corp” or the “Company”), parent company to Spotlight Media Corporation (“SMC” or the “wholly owned subsidiary”), a multimedia leader for all things psychedelics including the emerging medicinal psychedelics market sector is pleased to announce the formation of a global strategic partnership between the Company and Target Media that will combine PSYC’s industry leading emergence as a top authority for news, information, and resources for the psychedelic sector with the world class media strategies and investments, including next-gen ad technology services as a leading performance digital solutions provider to brands, offered by Target Media.  Plans are for this strategic alliance formed between PSYC and Target Media to initially prioritize strengthening the core of PSYC’s collection of performing media assets such as Psychedelic Spotlight, PSPACE (f/k/a Bonfire) and Technical 420 and primarily by leveraging Target Media’s dynamic expertise in developing and deploying results-driven digital marketing strategies that have proven to be effective for various national and international brands they have represented in their more than 25 years of experience.  Furthermore, the Company contends that a critical component of this partnership will be dedicated towards developing solutions specifically intended to help strengthen its balance sheet and by emphasizing its revenue-production capabilities as an evolving multimedia holding company.  According to Management, this will include a thorough analysis, alongside its Target Media partner, of its existing media platforms to identify opportunities and available solutions to expand on their current performance capabilities and to help maximize their collective revenue production potential.  A focus will also be placed on pursuing strategic accretive acquisition opportunities with the intent of incorporating additional revenue performing media assets under the PSYC umbrella and which Management believes will contribute effectively and beneficially to the Company’s overall revenue production performance in both the short and long-term.  In the last 12 months, the Company, accordin...