Business
MoneyTrac’s PotSaver Brand Expands Market Strategy, Launches Subscription Model
MoneyTrac’s PotSaver Brand Expands Market Strategy, Launches Subscription Model.
About this update from Psyc Corporation
[{"type":"text","content":"\n\n SAN DIEGO, April 26, 2018 (GLOBE NEWSWIRE) -- via OTC PR WIRE--Global Payout Inc. (OTCPink:GOHE) (“Global”) is pleased to announce that, MoneyTrac Technology, Inc. (“MTRAC”, the “Company”), of which Global is a significant shareholder (currently 18% ownership), announced today that its PotSaver brand is expanding their sales and marketing efforts for MoneyTrac’s signature magazine publication by rolling-out a subscription-based model. This will enable subscribers to receive an electronic version of the publication emailed to them monthly, adding an effective component of convenience and efficiency to PotSaver. In support of this transition, PotSaver has also ramped-up its social media efforts to further expand its presence throughout San Diego County and in an effort to grow its subscriber base.\n While in attendance this past weekend at the Bayked and EarthFair events held in San Diego, the PotSaver sales and marketing team was able to acquire close to 1,000 new subscribers for its publication that is distributed to a variety of newsstand locations throughout the city every month. The Company fully intends for the PotSaver team to continue to work vigorously over the next several weeks and months to build a substantial subscriber list and slowly move away from its hard copy newsstand distribution model. The benefits of this strategy for the Company are several; first, it gives the Company the opportunity to target their marketing much more effectively. It provides the Company with more detailed information related to their subscribers which can be leveraged to develop and deliver an experience that is better-tailored to them, and can also be significantly more beneficial for the businesses that advertise in the publication. Additionally, the Company also believes that each marketing niche, print, online and social media, can intersect with the others and offer a chance to provide an all-inclusive, interactive marketing service.  “The launch of a subscription-based model truly represents the natural evolution of PotSaver,” said Aaron Adler, PotSaver Founder. “We recognize we are in a market that is very much driven by a millennial population that demands convenience, and through a subscription they can now receive PotSaver every month right on their phone, tab...