Business
True Classic Renews Partnership with Global-e Following International Success, with Over 25% of Total E-Commerce Revenue Now Driven by International Markets
Renewed partnership builds on three years of strong international e-commerce growth, with True Classic selling in over 200 markets NEW YORK, Aug. 20, 2025
About this update from Global-e Online Ltd.
[{"type":"text","content":"Renewed partnership builds on three years of strong international e-commerce growth, with True Classic selling in over 200 markets\nNEW YORK, Aug. 20, 2025 /PRNewswire/ -- Global-e (NASDAQ: GLBE), the platform powering global direct-to-consumer e-commerce, announced today that True Classic, the apparel brand fueled by a relentless focus on fit, value, and story, blending digital-first performance with community-driven storytelling, has renewed its partnership with the Company, following the brand's strong international e-commerce growth and global success.\n\nSince partnering with Global-e, True Classic has rapidly expanded its global online footprint, growing from a digital-native brand serving only the U.S. and Canada to reaching over 200 international markets. Today, international sales account for over 25% of True Classic's total e-commerce revenue, with key markets including Canada, the UAE, the UK, Australia, Switzerland, Norway, and Sweden.\n\"It's been incredibly rewarding to support True Classic's journey from a domestic direct-to-consumer brand to a truly global player,\" said Matthew Merrilees, CEO North America for Global-e. \"The brand's rapid international growth is a testament to the power of the localized e-commerce experience and operational excellence. We're thrilled to extend our partnership and look forward to driving even more global success together in the years to come.\"\nFounded in 2019, True Classic has become one of the fastest-growing apparel brands in the U.S., serving over 5 million customers across more than 200 countries. International growth has become a cornerstone of the company's strategy, enabled by Global-e's end-to-end global e-commerce capabilities.\n\"Global-e has been an outstanding partner every step of the way,\" said Adam Eisenstadt, Company President of True Classic. \"Its expertise in international markets and seamless logistics support have been instrumental to our global expansion. From conversion optimization to behind-the-scenes operations, they've delivered a truly white-glove experience - and we're only getting started.\"\nGlobal-e provides True Classic with a fully localized online shopping experience tailored to each market, offering local currencies, preferred payment methods, and duty-inclusive pricing. Moreover, Global-e supports True Classic's robust operational infrastr...