Business
Agassi Sports Entertainment Announces Plans to Launch World Series of Pickleball
Agassi Sports Entertainment Corp. (OTC PINK: AASP) ("ASE" or the "Company"), a sports entertainment and innovation company focused on racquet sports, today announced plans to launch the World Series of Pickleball, which is intended to be a new championship property owned and developed by the Company, together with TEAM Marketing AG ("TEAM"), a Switzerland-based global leader in the development, sales and delivery of world-class sports events.
About this update from Agassi Sports Entertainment Corp.
[{"type":"text","content":"TEAM Marketing Expected to Lead Event Operations for Las Vegas Based Global Championship","length":88,"tagName":"p","attribs":{}},{"type":"text","content":"LAS VEGAS, Feb. 17, 2026 /CNW/ - Agassi Sports Entertainment Corp. (OTC PINK: AASP) ("ASE" or the "Company"), a sports entertainment and innovation company focused on racquet sports, today announced plans to launch the World Series of Pickleball, which is intended to be a new championship property owned and developed by the Company, together with TEAM Marketing AG ("TEAM"), a Switzerland-based global leader in the development, sales and delivery of world-class sports events.","length":509,"tagName":"p"},{"type":"text","content":"This initiative builds upon the Company's June 2025 acquisition of the trademark and all rights associated with the name "World Series of Pickleball," securing long-term ownership of the brand and establishing a foundation for the creation of what the Company hopes will become a scalable sports property headquartered in Las Vegas.","length":346,"tagName":"p"},{"type":"text","content":"TEAM is widely recognized for helping build and commercialize the UEFA Champions League, the premier annual European club soccer competition and one of the most commercially successful sports properties in the world. Through its involvement in shaping the Champions League's commercial model and global presentation, TEAM brings more than three decades of experience in event architecture, sponsorship strategy, media integration, and international brand development.","length":471,"tagName":"p"},{"type":"text","content":"The World Series of Pickleball is planned to be headquartered and launched in Las Vegas, Nevada, reflecting the city's position as a destination for premier sporting and entertainment events. In the spirit of iconic championship formats that combine competition with spectacle, the World Series of Pickleball is expected to feature a marquee open, a team-based championship week welcoming players of all skill levels from around the world, with substantial prize purses and global celebrity participants, including involvement from Andre Agassi, alongside everyday competitors and professionals who choose to enter. The event is expected to bring together competitors from across the globe, supported by premium prod...