Business
Agassi Sports Entertainment Announces George Mackin as Strategic Consultant
Agassi Sports Entertainment Corp. (OTC PINK: AASP) ("ASE" or the "Company"), a sports entertainment and innovation company focused on racquet sports, today announced that George Mackin has joined the Company as a strategic consultant.
About this update from Agassi Sports Entertainment Corp.
[{"type":"text","content":"Racquet Sports Industry and Media Leader Joins ASE Advisory Team","length":64,"tagName":"p","attribs":{}},{"type":"text","content":"LAS VEGAS, Feb. 10, 2026 /CNW/ - Agassi Sports Entertainment Corp. (OTC PINK: AASP) ("ASE" or the "Company"), a sports entertainment and innovation company focused on racquet sports, today announced that George Mackin has joined the Company as a strategic consultant.","length":292,"tagName":"p"},{"type":"text","content":"Mr. Mackin brings decades of experience building, operating, and monetizing sports media platforms, live events, and technology-enabled businesses within the global tennis industry. He has created substantial value through media representation, tournament ownership, and strategic investments across the racquet sports ecosystem.","length":329,"tagName":"p"},{"type":"text","content":"Mr. Mackin built one of the largest and most successful media representation companies in the world, which he sold in 1998. In 2000, he invested in and became managing partner of Tennis Media Company, where he appointed tennis legend Chrissie Evert as Publisher and brought in strategic investors across tennis, media, and technology. Under his leadership, Tennis Media Company expanded its reach and influence before Mr. Mackin led the sale of the business to Sinclair Broadcast Group, owners of Tennis Channel, in 2017.","length":521,"tagName":"p"},{"type":"text","content":"In 2004, Mr. Mackin helped lead an investor group which bought out IMG's ownership in the Indian Wells Masters Series Tennis Tournament, now known as the BNP Paribas Open. At the time, the tournament faced potential relocation. Mr. Mackin helped stabilize and recapitalize the event and leveraged Tennis Media Company's media assets to grow revenues and strengthen the brand across ticketing, sponsorship, hospitality, retail, and food and beverage. The tournament was sold to Larry Ellison in 2009. The turnaround later became a published case study by the University of Oregon's Warsaw Sports Marketing Graduate Program.","length":634,"tagName":"p"},{"type":"text","content":"In 2015, Mr. Mackin led an expanded investment group into PlaySight Interactive, a global sports video and analytics platform, where they became majority owners alongside institutional and strategic investors including Verizon Ventures, S...