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A Look Into Comfort Colors'(R) Pigment Pure(TM) Dyeing Process With Product and Textile Leaders
NORTHAMPTON, MA / ACCESSWIRE / February 1, 2024 / Gildan Activewear Comfort Colors' ® pro...
About this update from Gildan Activewear Inc.
[{"type":"text","content":"A Look Into Comfort Colors’(R) Pigment Pure(TM) Dyeing Process With Product and Textile LeadersNORTHAMPTON, MA / ACCESSWIRE / February 1, 2024 / Gildan ActivewearComfort Colors'® proprietary dyeing process, Pigment Pure™, made an exciting new debut at the Impressions Expo last week. Dyeing is known to be a water-intensive step in apparel making, and Pigment Pure™ is a solution tackling just that by reducing water and energy use during the manufacturing process.We sat down with Kevin Freeman, Vice-President of Product Merchandising and Development and Maria Frohmader, Vice-President of Textiles and Dyeing at Gildan Activewear (owner of Comfort Colors®), to better understand the dyeing process, and learn about some of its sustainability attributes.Can you start by telling us a bit more about Comfort Colors®?Kevin: Comfort Colors® is our lifestyle brand, known for the softness of its materials, as well as the comfort that comes from using 100% ring-spun U.S. cotton. Comfort Colors® t-shirts are wardrobe staples that are known for radiating positivity or \"Spreading Good Vibes\" as we say.This brand is extremely popular among our consumers for its nature-inspired hues, something which has become a unique selling point for it. Of course, this means that dyeing plays an important role in producing these well-loved colours.Can you walk us through the Pigment Pure™ method?Maria: A common dyeing method used for cotton in our industry is known as reactive dyeing which is where the dye forms a bond with the fibre. Pigment Pure™, however, dyes fabric on a surface level, allowing us to produce subtle, vintage-looking colours, and ultimately maintain the nature-inspired shades for which the brand is known.This method uses a set palette of base colours which are mixed and matched to produce the vast array of shades we have in our product line. In addition, it allows us to maintain shade consistency, has incredible attributes for printability, and even reduces chemical discharge.Kevin: What's exciting about Pigment Pure™ is that beyond its ability to produce beautiful fabric, it has interesting environmental and manufacturing advantages. For instance, when compared to reactive dyeing, the dyeing time is reduced by approximately 40% with Pigment Pure™, allowing us to save ...