Business
Sponsorship Agreement with Gillette
Sponsorship Agreement with Gillette.
About this update from Gfinity Plc
[{"type":"text","content":"\n \nRNS Number : 3702A Gfinity PLC 07 June 2016 \n\nGfinity plc\n(\"GFIN\" or \"the Company\")\n \nSponsorship Agreement with Gillette\n \nGfinity and Gillette to launch football based eSports competition 'The Gillette Championship'\n \nGfinity plc (AIM:GFIN), a leading eSports business, announces that the Company has signed an agreement with Gillette to partner to create a football based eSport competition \"The Gillette Championship\".\n \nThe Championship will be an online to offline gaming experience through Pro-Evolution Soccer 2016. It starts on 8 June 2016 with online qualifiers staged using Gfinity's tournament platform to identify the 24 qualifiers, each to represent a separate nation at the finals event, to be staged at Gfinity arena on 8th and 9th July 2016, where they will compete for a share of the £15,000 prize pot.\n \n \nNeville Upton, Chief Executive Officer, Gfinity Plc, said: \n\"We're delighted to partner with Gillette and welcome them into eSports. With such rich sporting heritage their move into eSports is a natural fit and we hope to establish a long and rewarding partnership with them. Gillette's involvement is another sign of the growing realisation of mainstream consumer brands of the fantastic opportunity that eSports presents for them to communicate with a young male demographic, that can be hard to reach via other channels.\"\n \nMatthew Thomas, Gillette Brand Manager U...