Business
Partnership with Formula 1
Partnership with Formula 1.
About this update from Gfinity Plc
[{"type":"text","content":"\n \nRNS Number : 4736O Gfinity PLC 21 August 2017 \n\n \n \nDissemination of a Regulatory Announcement that contains inside information according to REGULATION (EU) No 596/2014 (MAR)\n \nGfinity plc\n(\"Gfinity\" or the \"Company\")\n \n Partnership with Formula 1®\n \nFormula 1® enters into esports to launch Formula 1® ESports Series\n \nGfinity plc, a leading international esports group, announces it has been appointed as esports partner for Formula 1® to deliver the Formula 1® ESports Series commencing in September 2017.\n \nThe competition will see gamers across the world compete to become the best virtual Formula 1® driver. The series marks the first year of the annual competition highlighting the sport's long-term investment in esports and gaming.\n \nThe partnership brings an opportunity for Formula 1® to reach the core esports fan base, further enhancing its growing popularity within this demographic. It also highlights Gfinity's ability to deliver on one arm of its pre-stated strategy, to leverage its esports expertise and market leading technology to support prestigious organisations in delivering their global esports programmes. This complements the delivery of Gfinity's own competitions, including the Elite Series which successfully launched in UK in July 2017.\n \nDuring the Formula 1® ESports Series competitors will race through three different stages. A qualification round will take place in September and allow 40 drivers to enter the live semi-final event, which will be a live broadcast event from the Gfinity Esports Arena in London on October 10th and 11th. The best 20 will participate in the finals, which will be a live broadcast event from Abu Dhabi on 24th and 25th November. At the end of this five-race event, the winner will be awarded the title of first Formula 1® ESport Champion on the same weekend of the last 2017 Formula 1® Championship event.\n \nSean Bratches, Managing Director, Commercial Operations at Formula 1 ® said:\n\"This launch presents an amazing opportunity for our business: strategically and in the way we engage fans. First, it's a growing category with tremendous fan engagement that we're entering in a big way; and we are proud to have Codemasters and Gfinity joining us on this ride. Of course a...