Business
Gfinity partnership with Bidstack and Venatus
Gfinity partnership with Bidstack and Venatus.
About this update from Gfinity Plc
[{"type":"text","content":"\n \n \n RNS Number : 4716H\n Gfinity PLC\n 25 March 2020\n \n \n \n \n The information contained within this announcement is deemed by the Company to constitute inside information stipulated under the Market Abuse Regulation (EU) No. 596/2014. Upon the publication of this announcement via the Regulatory Information Service, this inside information is now considered to be in the public domain.\n \n \n 25 March 2020\n \n \n Gfinity plc\n \n \n (\"Gfinity\" or the \"Company\")\n \n \n \n \n \n Gfinity enters strategic partnership with Bidstack and Venatus \n \n \n Opportunity to drive additional revenues from Gfinity's web platforms \n \n \n Gfinity plc (AIM: GFIN), a world-leading esports provider, announces it has signed a programmatic media buying agreement with in-game advertising firm Bidstack (AIM: BIDS.L) and leading global advertising technology platform, Venatus Media. This partnership becomes effective from 1 April 2020 and has the potential to generate additional revenue from the Company's fast growing RealSport101 and Gfinityesports web platforms.\n \n \n The three-way partnership will see Bidstack and Venatus work together to sell advertising space on Gfinity's web platforms, connecting publishers and large-scale brands with gamers and esports enthusiasts. The solutions that will be offered include programmatic advertising, bespoke video and audio-based promotions and brand site takeovers, significantly increasing the opportunity for additional revenues to be generated.\n \n \n Gfinity's web platforms include Gfinityesports and Realsports101. In the last six months, traffic to these websites has grown exponentially, with visits to Realsport101 currently up 400% from two million views per month in April 2019 to nearly nine million per month in February 2020, while Gfinityesports is currently up from 14,000 monthly views since April 2019 to nearly seven million views this month. \n \n \n In addition, Gfinity recently launched a third website, Stealth Optional, a tech site dedicated to news, reviews and features relating to the latest technology and gaming peripherals. This website is also included in this strategic partnership.\n \n \n \n John Clarke, CEO, Gfinity said:\n \n \"The demand for gaming related content has never been greater and gamers are choosing to visit Gfinity sites e...