Business
Acquisition of RealSM Limited
Acquisition of RealSM Limited.
About this update from Gfinity Plc
[{"type":"text","content":"\n \nRNS Number : 5883H Gfinity PLC 13 March 2018 \n\n \nDissemination of a Regulatory Announcement that contains inside information according to REGULATION (EU) No 596/2014 (MAR)\n \n \nGfinity plc\n(\"Gfinity\" or the \"Company\")\n \nAcquisition of RealSM Limited and its RealSport platform,\nissue of equity and change in total voting rights and substantial shareholder notification\n \nGfinity acquires RealSport, a fan-oriented digital sports media platform, for c.£2.4 million in Gfinity shares\n \nGfinity plc (AIM: GFIN), a leading international esports entertainment group, announces that it has acquired the entire issued share capital of RealSM Limited ('RealSport'), owner of the fan-oriented digital sports media platform, RealSport (realsport101.com), for a total consideration for approximately £2.4 million to be settled wholly in new shares in Gfinity.\n \nRealSport \nFounded in January 2016, RealSport provides sports fans with all the latest news from across the globe. RealSport's platform features original content, including news documentaries, podcasts, analysis and opinions.\n \nBy positioning itself as the \"go-to hub\" for mainstream sporting and esports communities, RealSport has rapidly built an online user base of more than half a million active monthly users with esports currently accounting for over 40% of all traffic on its website. Given its growth trajectory and innovative business plan, the Board of Gfinity anticipates scope for significant growth of its user base globally.\n \nStrategic Acquisition Rationale\nThis acquisition supports Gfinity's aim to build a large and engaged digital esports community, from the casual fan to the elite professional, all playing, watching and socialising around esports via Gfinityesports.com. \n \nThe Directors of Gfinity believe that by combining RealSport's platform and audience with Gfinity's premium video content and esports technology, there is the potential to significantly accelerate the growth of this global community, providing great synergies with Gfinity's own operations. This will add value for Gfinity's commercial partners and support the promotion of Gfinity's product portfolio, including the Gfinity Elite Series and the esports programmes that it delivers on behalf of its partners.\n \nUn...