Press release
Geron Announces Experienced Commercial Leadership Hired for Planned Commercial Launch of Imetelstat in the U.S.
Leadership in place for core commercial functions, including in Market Access, Trade & Channel Relations, Commercial Operations, Analytics, Marketing, Sales
About this update from Geron Corporation
[{"type":"text","content":"\n\nLeadership in place for core commercial functions, including in Market Access, Trade & Channel Relations, Commercial Operations, Analytics, Marketing, Sales and Medical Affairs\n\n\nCompany continues stage-gated commercial readiness efforts for an anticipated commercial launch of imetelstat in lower risk MDS in the first half of 2024 in the U.S. and by the end of 2024 in the EU, assuming regulatory approvals are granted\n\n\n FOSTER CITY, Calif.--(BUSINESS WIRE)--\nGeron Corporation (Nasdaq: GERN), a late-stage clinical biopharmaceutical company, today highlighted multiple additions to its senior commercial leadership team, as it prepares for the potential commercialization in the U.S. market of imetelstat, a first-in-class telomerase inhibitor. Key additions include seasoned professionals with deep operational and launch experience in Trade & Channel Relations, Market Access, Marketing, Medical Affairs and Sales. The Company recently reported positive top-line results from its IMerge Phase 3 clinical trial in lower risk myelodysplastic syndromes (MDS) and is planning a New Drug Application (NDA) submission in the U.S. in mid-2023 and a Marketing Authorization Application (MAA) submission in the EU in the second half of 2023.\n\nAnil Kapur, Geron’s Executive Vice President of Corporate Strategy and Chief Commercial Officer, said, “As we continue to advance development of imetelstat in hematologic malignancies and prepare for potential commercialization, we are gratified by our ability to attract top-level talent to Geron and are excited to have this deeply experienced commercial leadership team in place for our planned commercial launch in lower risk MDS in the U.S. in the first half of 2024, assuming regulatory approval is granted.”\n\nPeter Avalos, M.B.A., M.S., Vice President, Trade and Channel Relations\n\nPeter Avalos joined Geron in December 2022 from Daiichi Sankyo Inc., where he established a field reimbursement model and hub infrastructure to ensure visibility to key data and metrics to execute a successful launch of the antibody drug conjugate, Enhertu, into the U.S. market. Mr. Avalos has over twenty-five years of experience working in the healthcare industry across both the drug and medical device sectors. His deep experience includes building and executing patient engagement models, group purchasing organization...