Business
Research and Development
Research and Development.
About this update from Genus Plc
[{"type":"text","content":"\n Genus PLC\n14 February 2002\n\n\nFor Immediate Release: 07.00, 14 February 2002\n\n GENUS PLC\n\n A Bulls Eye for Genus' Research & Development\n\nGenus PLC, the fast-growing provider of technology for agriculture, has\ndeveloped a new 'designer' bull called Machoman which is the World Leader and\nBest in Breed according to the United States Department of Agriculture.\nMachoman is the latest product of Genus' £8 million per year Research and\nDevelopment programme which engineered its specially designed genes enabling it\nto beat 750 other prize bulls to the title.\n\nThe ranking, which gives Machoman world leadership, is based on highest type\nmerit involving numerous tests on both output and robustness of the bull's\ncalves.\n\nGenus' Breeding division is the World's leading cattle semen company. Its\nresearch and development identifies improved cattle genetics which are sold to\nfarmers in 70 countries in the form of bull semen. Machoman, currently in the\nstud in Canada, is expected to produce 120,000 doses of semen a year, each of\nwhich will be priced at a premium rate so that world wide sales should exceed $5\nmillion, and shipping to worldwide destinations is expected to begin shortly.\n\nRichard Wood, Chief Executive of Genus plc, commenting on this accolade, said:\n\n'To have been awarded this highly prestigious international ranking proves that\nGenus' research programme is unequalled in the area of practical genetic\nresearch. Prospective suitors are queuing up world-wide to receive this\nacclaimed semen. Machoman has joined our stable of decorated bulls in three\ncontinents.'\n\n - END -\n\nFor further information, please contact :\n\nGenus Tel: +44 (0)1270 536 500\nRichard Wood, Chief Executive\n\nBuchanan Communications Tel: +44 (0)20 7466 5000\nNicola How / Catherine Miles\n\nNotes to Editors:\n\nGenus is a leader of technology and service in cattle breeding, agricultural\nconsulting and the distribution of products in the veterinary market. In July\n2000 Genus moved from the OFEX Exchange of the London Stock Exchange to the\nAlternative Investment Market and is now established as a visionary\ninternational company trading in over 70 countries with three substantial\ncomplementary divisions:\n\n• Genus Breeding: Genus Breeding is the global market leader in cattle\nbreeding. It's cutting edge technology...