Business
GenTech’s Fizzique to be Offered on Leading Supplement Platform Vitacost, a Kroger Company
GenTech’s Fizzique to be Offered on Leading Supplement Platform Vitacost, a Kroger Company.
About this update from Gentech Holdings Inc.
[{"type":"text","content":"\n WHEAT RIDGE, CO, Oct. 07, 2021 (GLOBE NEWSWIRE) -- GenTech Holdings, Inc. (OTC PINK: GTEH) (\"GenTech\" or the \"Company\") (www.gentechholdings.com), an emerging leader in the Functional Foods (www.sinfitnutrition.com) and Nutritional Supplements (www.americanmetabolix.com) marketplaces, is pleased to announce that its recently acquired sparkling protein drink brand, Fizzique, LLC (\"Fizzique\") (www.drinkfizzique.com) has been selected by Vitacost (https://www.vitacost.com), a Kroger business, as a new product offering on its leading vitamin and supplement e-commerce platform, which is nationally ranked with $1.1 billion in annual sales*. “Vitacost is a major step for Fizzique given its leadership position in the online supplement marketplace,” noted Leonard K. Armenta Jr, President of GenTech. “But the big story here could be the relationship value this represents beyond that step as we eye the potential for eventual Kroger grocery distribution for Fizzique as well. This is a unique product that targets an interesting market opportunity with no real competition and strong patent protection.” The Company believes that strong success for Fizzique as a product sold to end-market consumers on the Vitacost online platform will provide a compelling and trusted data point for consideration by the product buying team for Kroger’s supermarket empire, The Kroger Company drove sales in excess of $132.5 billion in 2020. It represents the largest supermarket network in the United States, with 2,726 stores spanning 35 states. GenTech management attributes this win for Fizzique to its strong partnership with sales agency Vista Brands (“Vista”) and Vista founder, Lisa Feddersen, who came on board in August to help drive sales of Fizzique and MPB Snacks, another brand acquired by the Company this year. Lovatt added, “This is Lisa’s first big score for Fizzique, and we expect many more will follow given her exceptional network and elite track record of success in the food, drug, and mass market space.” Kroger acquired Vitacost in 2014 for $280 million in a deal that provided the grocery giant with fresh exposure to ecommerce and the growing organics, supplement, and functional foods marketplace. Vitacost’s annual sales have already grown over 180% since the acquisition. *See ...