Business
JIM BEAM AND THE CADILLAC FORMULA 1® TEAM ANNOUNCE GLOBAL PARTNERSHIP, FUELING A VISION TO REACH NEW AUDIENCES
Jim Beam®, the world's No. 1 bourbon, and the Cadillac Formula 1® Team, are proud to announce a multi-year global partnership that brings together two of the most iconic names in American culture, now united on the world's fastest stage: Formula 1®.
About this update from General Motors Company
[{"type":"text","content":"Two American originals united on one world stage","length":48,"tagName":"p","attribs":{}},{"type":"text","content":"CLERMONT, Ky. and FISHERS, Ind., Sept. 17, 2025 /PRNewswire/ -- Jim Beam®, the world's No. 1 bourbon, and the Cadillac Formula 1® Team, are proud to announce a multi-year global partnership that brings together two of the most iconic names in American culture, now united on the world's fastest stage: Formula 1®.","length":326,"tagName":"p"},{"type":"image","alt":"Jim Beam and The Cadillac Formula 1® Team Announce Global Partnership (Image Courtesy of Jim Beam)","displaySize":"","headline":null,"caption":"Jim Beam and The Cadillac Formula 1® Team Announce Global Partnership (Image Courtesy of Jim Beam)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":225,"url":"https://media.zenfs.com/en/prnewswire.com/21bf4322f900d6f4aa763d69abca23bd"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/UNjyQZEYRUK5USKaJn_Z6g--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM5NztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/21bf4322f900d6f4aa763d69abca23bd","width":400,"height":225}},"href":"https://mma.prnewswire.com/media/2774978/Jim_Beam_and_The_Cadillac_Formula_1.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"In 2026, the Cadillac Formula 1® Team will enter the FIA Formula 1 World Championship™ as the first new addition to the grid since 2016, with Jim Beam as its proud Official Spirits Partner. This partnership represents two American originals driving forward together on a mission to usher in a new era by welcoming even more people into Formula 1®.","length":347,"tagName":"p"},{"type":"text","content":"Formed by TWG Motorsports and General Motors, the Cadillac Formula 1® Team brings together a legacy of engineering excellence and a shared commitment to innovation and performance — representing a bold new chapter in American participation on the global Formula 1® stage.","length":276,"tagName":"p"},{"type":"text","content":"More than a sponsorship, this story has been 90 years in the making. Every evening, Jim Beam, the brand's legendary founder, would place a mason jar of his proprietary yeast — the living heart of his protected recipe — in the front seat of his Cadillac and drive it home to protect it from fire and prohibition. This daily ritual p...