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General Motors : GM officially opens new Advanced Design Pasadena Studio, reveals GMC HUMMER X truck and SUV concepts
General Motors : GM officially opens new Advanced Design Pasadena Studio, reveals GMC HUMMER X truck and SUV
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[{"type":"text","content":"\n \n GM officially opens new Advanced Design Pasadena Studio, reveals GMC HUMMER X truck and SUV concepts\n \n \n 2026-05-28\n \n News and events\n , Innovation\n , Design\n , Vehicles\n , EVs and batteries\n BackPASADENA, Calif. - General Motors officially opened its new advanced design studio in Pasadena, California, and marked the occasion with the reveal of the GMC HUMMER X1 concepts, highly reconfigurable mid-size EVs in both truck and SUV form.\n \n \n The new campus marks the latest chapter in nearly 40 years of GM Design in Southern California, and significantly expands GM's Los Angeles-area footprint into a modern, fully integrated facility purpose-built for the next generation of concept and mobility work.\n IMAGE CAPTION: General Motors Advanced Design Pasadena Studio\n A New Home for GM's West Coast Design Vision\n The Pasadena studio spans 148,000 square feet across three buildings, and is fully equipped for full-size clay modeling, fabrication, and immersive digital collaboration. It is home to about 100 team members spanning design, sculpting, fabrication, and artisan disciplines. The studio's focus area is on conceptual design studies, which are intended to drive ideation and collaboration across the company, as designers look beyond current production programs to envision \"what could be.\"\n \n \n \"Southern California isn't just a place where we work, it's a place of unfiltered inspiration. Film, art, architecture, aerospace, technology and the remarkably diverse topography create an unparalleled canvas of experiences that drives an incredibly unique vehicle culture,\" said Bryan Nesbitt, VP of Global Design, GM. \"These sources of inspiration influence how our designers see the world to envision what mobility could offer 10 or 20 years into the future, exploring new designs, technology and experiences for GM customers.\"\n \n \n GM's roots in Southern California run deep. Harley Earl, GM's first design director, appointed in 1927, was born and raised in Hollywood. He got his start building custom cars for movie stars, and went on to pioneer the use of clay modeling in automotive design, a practice still central to the work done at GM and across the industry today.\n \n \n GM established its first permanent advanced design presence in Southern California in the 1980s. Over the decades, the LA-based studios co...