Business
General Motors' Global Chief Media Officer, Shenan Reed, Joins IAB Tech Lab Board of Directors
IAB Tech Lab, the global digital advertising technical standards-setting body, today announced that Shenan Reed, Global Chief Media Officer, General Motors (GM), has joined its Board of Directors, marking a historic first as the organization welcomes a brand marketer to its leadership team.
About this update from General Motors Company
[{"type":"text","content":"Reed becomes first brand marketer to join board ","length":47,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK, Feb. 2, 2026 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standards-setting body, today announced that Shenan Reed, Global Chief Media Officer, General Motors (GM), has joined its Board of Directors, marking a historic first as the organization welcomes a brand marketer to its leadership team.","length":335,"tagName":"p"},{"type":"image","alt":"IAB Tech Lab (PRNewsfoto/IAB Tech Lab)","displaySize":"","headline":null,"caption":"IAB Tech Lab (PRNewsfoto/IAB Tech Lab)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":70,"url":"https://media.zenfs.com/en/prnewswire.com/aa4af07eebf469ebfe89dcebaa661045"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/lRtljrtNEpI668ANHKf6mw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTEyMztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/aa4af07eebf469ebfe89dcebaa661045","width":400,"height":70}},"href":"https://mma.prnewswire.com/media/2854714/IAB_Tech_Lab_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":""Shenan Reed is the first brand representative to take a seat at the table, and that matters," said Anthony Katsur, CEO, IAB Tech Lab. "She brings the marketer's point of view to how our standards and technologies actually work in the real world, ensuring that advertiser priorities such as trust, transparency, and, above all, business impact sit alongside those of publishers and platforms. This marketer's voice will become even more important as the industry moves towards an agentic future. It's a meaningful step toward a more balanced, collaborative ecosystem."","length":600,"tagName":"p"},{"type":"text","content":"For Reed, the appointment reflects the commitment to shaping the future of digital marketing.","length":93,"tagName":"p"},{"type":"text","content":""Joining the IAB Tech Lab Board is both a personal honor and a professional privilege," said Shenan Reed, global chief media officer, General Motors. "As a brand, GM sees firsthand how standards translate into consumer trust, media investment, and business outcomes. My role can help bridge the needs of marketers and consumers with hands-on solutions that are scalable, inclusive, and m...