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CARFAX Lifetime New Car Ads Approved for GM iMR Turnkey Program
CARFAX has expanded its relationship with General Motors, announcing CARFAX Lifetime dealers now receive new car ad placements on CARFAX Reports, CARFAX Car Listings, and CARFAX Car Care to qualify for GM's In-Market Retail (iMR) Turnkey Program. This alignment opens the door for GM dealers with CARFAX Lifetime status to access new levels of advertising support, backed by iMR Turnkey Program funding.
About this update from General Motors Company
[{"type":"text","content":"GM Dealers Can Maximize Impact with New Car Ads on CARFAX Vehicle History Reports, CARFAX Car Listings, and CARFAX Car Care ","length":123,"tagName":"p","attribs":{}},{"type":"text","content":"CENTREVILLE, Va., July 10, 2025 /PRNewswire/ -- CARFAX has expanded its relationship with General Motors, announcing CARFAX Lifetime dealers now receive new car ad placements on CARFAX Reports, CARFAX Car Listings, and CARFAX Car Care to qualify for GM's In-Market Retail (iMR) Turnkey Program. This alignment opens the door for GM dealers with CARFAX Lifetime status to access new levels of advertising support, backed by iMR Turnkey Program funding.","length":460,"tagName":"p"},{"type":"image","alt":"Carfax logo. (PRNewsFoto/Carfax)","displaySize":"","headline":null,"caption":"Carfax logo. (PRNewsFoto/Carfax)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":83,"url":"https://media.zenfs.com/en/prnewswire.com/bad9a18b6a6003d5341cb01cf12b9bf3"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/FDm5MRxgprlz1P1gCjNi2A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTE0NjtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/bad9a18b6a6003d5341cb01cf12b9bf3","width":400,"height":83}},"href":"https://mma.prnewswire.com/media/325525/carfax_logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":""This is a big win for our business and our customers," said Andrew Diemer, Dealer Principal at Day's Chevrolet in Jasper, GA. "It'll help boost revenue and visibility while reinforcing the trust and loyalty we work hard to earn every day. As a CARFAX Lifetime dealer, we're committed to transparency with our customers from sales to service to trades. Now, with GM iMR Turnkey support, that impact goes even further."","length":450,"tagName":"p"},{"type":"text","content":"Eligible GM dealers, including those selling Chevrolet, Buick, GMC, and Cadillac models, can enroll in the GM iMR Turnkey program, with their first reimbursements possible as early as this month in July. This GM iMR Turnkey program is only available to CARFAX Lifetime dealers who have new car advertising displayed with CARFAX Advantage, CARFAX Car Listings, and CARFAX for Life subscriptions.","length":394,"tagName":"p"},{"type":"text","content":""There's no additional paperwork or delay; CAR...