Entertainment
Wheaties Reveals Collector-Worthy Cereal Box Featuring Antiheroes from Marvel Studios’ "Thunderbolts*"
MINNEAPOLIS, April 28, 2025--The Breakfast of Champions is teaming up with Marvel Studios’ "Thunderbolts*", in theaters May 2, to release an electrifying, limited-edition novelty cereal box. An allusion to Wheaties first made its "Thunderbolts*" debut in the movie’s Big Game trailer, followed up by larger-than-life cereal-box-shaped standees for the film that popped up in theaters nationwide. Now, this crossover is leaping out of the cinematic universe into your fingertips with a limited-edition
About this update from General Mills, Inc.
[{"type":"image","alt":"Wheaties debuts limited-edition box in collaboration with Marvel Studios’ Thunderbolts*, in theaters May 2","displaySize":"","headline":null,"caption":"Wheaties debuts limited-edition box in collaboration with Marvel Studios’ Thunderbolts*, in theaters May 2","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":360,"url":"https://media.zenfs.com/en/business-wire.com/b5953ee4989454fa5b5c4a42433c6530"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/qtBJEklXkG_.GHRY5jnsXA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTcyMDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/b5953ee4989454fa5b5c4a42433c6530","width":480,"height":360}},"lazy":false},{"type":"text","content":"The exclusive drop gives a new meaning to the "Breakfast of Champions"","length":80,"tagName":"p","attribs":{}},{"type":"text","content":"MINNEAPOLIS, April 28, 2025--(BUSINESS WIRE)--The Breakfast of Champions is teaming up with Marvel Studios’ "Thunderbolts*", in theaters May 2, to release an electrifying, limited-edition novelty cereal box. An allusion to Wheaties first made its "Thunderbolts*" debut in the movie’s Big Game trailer, followed up by larger-than-life cereal-box-shaped standees for the film that popped up in theaters nationwide. Now, this crossover is leaping out of the cinematic universe into your fingertips with a limited-edition drop fans won’t want to miss.","length":567,"tagName":"p"},{"type":"text","content":""For more than a century, Wheaties has celebrated greatness across sports, culture and entertainment. Teaming up with Marvel Studios for ‘Thunderbolts*’ allows us to embrace a new kind of champion — one that defies expectations," said KC Glaser, Senior Brand Experience Manager at General Mills. "This limited-edition release is designed for both Super Hero fans and cereal lovers alike, offering a unique way to celebrate the arrival of Marvel Studios’ most unconventional team."","length":500,"tagName":"p"},{"type":"text","content":"The collectible Wheaties cereal box design showcases the film’s ensemble cast of disillusioned castoffs and antiheroes who unite for a high-stakes mission. Featuring the Marvel Studios’ "Thunderbolts*" logo reimagined through a Wheaties lens, the film-inspired box won’t include cereal, but fans will have ...