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General Mills’ Progresso Soup Drops Campaign Wins Gold and Silver Lions at Cannes Lions International Festival of Creativity

CANNES, France & MINNEAPOLIS, June 20, 2025--ProgressoTM Soup Drops – the first ever "soup you can suck on" – continued to dominate the cold and flu conversation this week, earning a Gold Lion for PR and Silver Lion for Brand Experience & Activation at the 2025 Cannes Lions International Festival of Creativity.

articleGeneral Mills, Inc.June 20, 20252/company/general-mills-inc/news/general-mills-progresso-soup-drops-campaign-wins-gold-and-silver-lions-at-cannes-lions-international-festival-of-creativity
General Mills’ Progresso Soup Drops Campaign Wins Gold and Silver Lions at Cannes Lions International Festival of Creativity

About this update from General Mills, Inc.

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More updates from General Mills, Inc.

General MillsProgresso Chicken Noodle SoupChicken Noodle SoupProgresso SoupBrand Experiencecold and fluProgressoflu season