Business
For The First Time Ever, Reese’s Puffs Cereal Goes Dark With New Dark Chocolate Flavor
MINNEAPOLIS, December 04, 2025--Reese’s Puffs cereal is entering a new era with its first new flavor combo since the cereal debuted in 1994. Reese’s Puffs cereal Dark Chocolate Naturally Flavored is a richer, deeper take on the beloved peanut butter and chocolate combo, made with Hershey’s cocoa, real Reese’s Peanut Butter and the signature Reese’s Puffs cereal crunch fans love.
About this update from General Mills, Inc.
[{"type":"image","alt":"Reese’s Puffs Dark Chocolate cereal delivers a deeper, richer take on the classic milk chocolate and peanut butter flavor combo.","displaySize":"","headline":null,"caption":"Reese’s Puffs Dark Chocolate cereal delivers a deeper, richer take on the classic milk chocolate and peanut butter flavor combo.","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":270,"url":"https://media.zenfs.com/en/business-wire.com/9b2b639c800bdeed48124be3802cabc7"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/0519zTxZzPzPuBYfEpSi3A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/9b2b639c800bdeed48124be3802cabc7","width":480,"height":270}},"lazy":false},{"type":"text","content":"The debut of Reese’s Puffs cereal Dark Chocolate Naturally Flavored marks the first time the cereal goes beyond its signature milk chocolate flavor with a rich, naturally flavored dark chocolate twist.","length":201,"tagName":"p","attribs":{}},{"type":"text","content":"MINNEAPOLIS, December 04, 2025--(BUSINESS WIRE)--Reese’s Puffs cereal is entering a new era with its first new flavor combo since the cereal debuted in 1994. Reese’s Puffs cereal Dark Chocolate Naturally Flavored is a richer, deeper take on the beloved peanut butter and chocolate combo, made with Hershey’s cocoa, real Reese’s Peanut Butter and the signature Reese’s Puffs cereal crunch fans love.","length":398,"tagName":"p"},{"type":"text","content":"For more than three decades, Reese’s Puffs cereal has taken on many forms — from Big Puffs and Minis to limited-edition Bunnies and Bats. But aside from a Peanut Butter-only drop, the brand has never strayed from its original milk chocolate flavor. Until now.","length":259,"tagName":"p"},{"type":"text","content":""We’ve seen how much people enjoy Reese’s Puffs outside the morning routine, especially late night, and dark chocolate continues to grow within the Reese’s portfolio," said Megan Brooks, Business Unit Director at General Mills. "Reese’s Puffs Dark Chocolate Naturally Flavored brings that deeper chocolate flavor to a cereal experience people already know and enjoy, any time of day."","length":404,"tagName":"p"},{"type":"text","content":"To mark the launch, Reese’s Puffs cereal is introducing a new universe on the back of the box in par...