Business
Cinnamon Toast Crunch Confirms the Cereal Squares are Eating Each Other
MINNEAPOLIS, June 25, 2025--Cinnamon Toast Crunch has always embraced the absurd. But what’s happening right now is more than just absurd — it’s unheard of.
About this update from General Mills, Inc.
[{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":335,"url":"https://media.zenfs.com/en/business-wire.com/78135a53924db34c139f564eef877e7e"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/v1oIx6vBMSGZSardxP0C0w--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTY3MDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/78135a53924db34c139f564eef877e7e","width":480,"height":335}},"lazy":false},{"type":"text","content":"Help uncover "The Last Square" for a chance to win a year’s supply of Cinnamon Toast Crunch","length":101,"tagName":"p","attribs":{}},{"type":"text","content":"MINNEAPOLIS, June 25, 2025--(BUSINESS WIRE)--Cinnamon Toast Crunch has always embraced the absurd. But what’s happening right now is more than just absurd — it’s unheard of.","length":173,"tagName":"p"},{"type":"text","content":"In an unexpected turn of breakfast events, the crunchy, swirly Cinnadust-covered cereal squares are eating each other. Notorious for their rowdy, chomp-happy behavior, the squares are spiraling further out of control than ever before, and we’re still uncovering how far it’s gone. Turns out, when something tastes this good, it can lead to… unexpected consequences.","length":365,"tagName":"p"},{"type":"text","content":"There have been reports of mysterious occurrences: muffled crunching from behind pantry doors, swirls of loose Cinnadust, and sealed boxes with just one lone square inside. The chaos escalated when content creators began receiving sealed boxes containing a single surviving cereal square and cryptic clues, fueling speculation and playful sleuthing across social media. After launching an internal search, we traced the source to a limited run where some Cinna-Squares seem to have snacked their way through the rest of the box. We’re calling each of these lone pieces of cereal "The Last Square."","length":607,"tagName":"p"},{"type":"text","content":""Look, we’re surprised but not sure the cereal is really to blame here," shares Brandon Tyrrell, Sr. Marketing Communications Manager at General Mills. "Still, this bizarre (but undeniably delicious) development has forced us to act. We’re running out of time — and cereal — and we need your help."","length":318,"tagName":"p"},{"type":"text","content":"Cinnamo...