Business
General Cannabis Taps Industry Leader Joe Hodas for COO Role in Preparation for Growth in Multiple Markets
General Cannabis Taps Industry Leader Joe Hodas for COO Role in Preparation for Growth in Multiple Markets.
About this update from Trees Corporation
[{"type":"text","content":"\n\n DENVER, Feb. 21, 2018 (GLOBE NEWSWIRE) -- General Cannabis Corp. (OTCQB:CANN), the comprehensive resource for the highest quality service providers available to the regulated cannabis industry, has hired cannabis industry veteran Joe Hodas as Chief Operating Officer (COO).  Leveraging his recent experience in helping drive Dixie Brands, Inc.’s national expansion efforts across multiple states and brand lines, Hodas will be responsible for driving revenue and efficiency across all of General Cannabis’ (GC) existing lines of business, including: Iron Protection Group (security and cash transportation services); Chiefton (apparel and marketing consulting); and Next Big Crop (operations consulting and products), as well as General Cannabis’ corporate infrastructure. \n The COO role is new for GC, and indicative of the Company’s focus on future growth. “General Cannabis’ plans to expand into new markets was something that drew me to the Company initially,” Hodas said of joining the Denver-based consortium. “I’m eager to transfer my experience with cannabis brands into operations work to help the Company’s new and established clients achieve much easier success and scalable growth in this highly regulated market.”  One of Hodas’ areas of value within the cannabis space is an extensive network of contacts with emerging and mature operations throughout multiple states. In his new role, Hodas will help identify trends and investment opportunities to continue to grow GC’s portfolio of synergistic brands and services. Additionally, Hodas will help drive greater efficiency and profitability within GC’s existing business lines, which have already seen year-over-year revenue increases of 27%. “General Cannabis is fully intent on becoming not only a strategic hub of growth and innovation for the industry, but also a partner of choice on a national level,” said Michael Feinsod, Chairman of General Cannabis. “I have known Joe for the better part of his cannabis industry career, and I am confident that with his leadership and experience, both within the industry and outside of the industry, he will help us achieve those goals in a relatively short period of time.  General Cannabis is poised for significant expansion acros...