Business
General Cannabis Taps Apparel, Retail and Manufacturing Veteran David Hirst to Lead Growth Efforts for Apparel Subsidiary Chiefton Supply
General Cannabis Taps Apparel, Retail and Manufacturing Veteran David Hirst to Lead Growth Efforts for Apparel Subsidiary Chiefton Supply.
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[{"type":"text","content":"\nDENVER, Feb. 13, 2019 (GLOBE NEWSWIRE) -- General Cannabis Corp (OTCQX:CANN), the comprehensive resource for the highest quality service providers available to the regulated cannabis industry, has hired apparel and manufacturing veteran David Hirst, to lead Chiefton Supply’s (Chiefton) growth efforts in the booming cannabis-inspired lifestyle apparel space. Most recently serving as Vice President of Sales for Outward Hound, a $60 million pet supply platform, Hirst has over 20-years of senior-level sales, business development and marketing experience across sporting and outdoor goods and apparel. Hirst’s extensive background includes over 12 years with Jarden Outdoor Solutions (now Newell Brands) where he worked with global brands including K2 Sports nd The Coleman Co. \n Founded in 2015 with a passion for creating mainstream relevant cannabis lifestyle apparel and gear, Chiefton has evolved its mission to include delivery of eco-friendly apparel that infuses the highest level of function, comfort and design, in the most responsible way possible. Chiefton’s extensive selection of apparel and accessories, as well as their custom collaboration work, utilizes textiles like hemp, organic cotton, and recycled polyester, which deliver performance, comfort, and accountability. Chiefton also utilizes Denver’s only certifiably green screen-printing shop. To date, Chiefton’s efforts have resulted in distribution across over 100 retail sites, as well as hundreds of sales from around the world via its website at www.chieftonsupply.com.   “To find a leader like Dave who has his depth and breadth of experience, combined with his ability to see the tremendous growth potential of a start-up like Chiefton, is a rare find in this tight job market,” said Michael Feinsod, Chairman and CEO of General Cannabis. “As one of General Cannabis’ most recognized brands, we had to be sure we were putting that potential in the most capable of hands, and I am confident that David is the leader Chiefton needs to capture growth and market share as legalization continues to gain favor, and access, across the country and around the world. We expect Chiefton to be front and center in that revolution by delivering designs and eco-friendly materials that speak to the massive cultural change that le...