Business
Gen and Equifax Expand Partnership to Deliver Comprehensive Solutions for Consumers' Financial Lives
Gen Digital (NASDAQ: GEN) and Equifax® (NYSE: EFX) today announced an expanded partnership to empower consumers to securely and confidently manage their financial and digital lives.
About this update from Gen Digital Inc.
[{"type":"text","content":"Gen to leverage Equifax differentiated data to enhance its AI-powered portfolio; Equifax to leverage the power of Engine by Gen to provide personalized recommendations to myEquifax customers","length":190,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK and ATLANTA, Feb. 4, 2026 /PRNewswire/ -- Gen Digital (NASDAQ: GEN) and Equifax® (NYSE: EFX) today announced an expanded partnership to empower consumers to securely and confidently manage their financial and digital lives.","length":232,"tagName":"p"},{"type":"image","alt":"(PRNewsfoto/Gen Digital Inc.)","displaySize":"","headline":null,"caption":"(PRNewsfoto/Gen Digital Inc.)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":157,"url":"https://media.zenfs.com/en/prnewswire.com/9767fdb0692a0712ba75b4d8454a8e96"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/2HtwDxldSqTa5h_SPDtJLA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTI3NztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/9767fdb0692a0712ba75b4d8454a8e96","width":400,"height":157}},"href":"https://mma.prnewswire.com/media/1939092/Gen_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The strategic use of Equifax differentiated data will enable Gen to further strengthen the power of its identity protection, financial wellness recommendations, and other offerings through its trusted brands: Norton, Avast, LifeLock and MoneyLion. This expanded relationship will also allow Equifax to leverage the Engine by Gen platform to provide myEquifax consumers in the U.S. with access to personalized financial products.","length":428,"tagName":"p"},{"type":"text","content":""Consumers want simple, trusted solutions that help them make smarter financial decisions and protect what matters most," said Vincent Pilette, Chief Executive Officer of Gen. "By bringing together industry-leading consumer financial health and fraud data from Equifax and Gen's consumer-first platforms, we are building a powerful ecosystem that delivers meaningful everyday value to consumers."","length":420,"tagName":"p"},{"type":"text","content":""At Equifax, we understand that more data enables better decisions that can help create greater opportunities for consumers," said Mark W. Begor, Equifax Chief Executive Officer. "Our partnership with Gen is designed...